Design, Science and Technology
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Design, Science and Technology

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Curated by Antonios Bouris
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Rescooped by Antonios Bouris from SocialMoMojo Comms & Content
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Five Useful Social Media Analysis Tools | Smart Insights 

Five Useful Social Media Analysis Tools | Smart Insights  | Design, Science and Technology | Scoop.it
From www.smartinsights.com - March 31, 2017 3:55 AM
Use these Social Media Analysis Tools to better understand your customers With the advent of digital marketing trends, social media analysis has become cru. Marketing topic(s):Social media analytics. Advice by Expert commentator.

Via Jessica Kelly
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Jessica Kelly's curator insight, March 27, 2017 6:05 PM
The tools detailed here are Keyhole, Lucidya, Mention, Audiense, and good old TweetReach. Definitely worth the read if you have an analytics bent.
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Research Shows Divergence in Social Media Uptake

Research Shows Divergence in Social Media Uptake | Design, Science and Technology | Scoop.it
From www.businessesgrow.com - November 8, 2011 12:34 AM

Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.


This article for 'Grow' presents Data  provided by the Center for Marketing Research at the University of Massachusetts.


What particularly caught my attention is:


***The almost universal uptake of Social Media by Universities and Charities.


***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies


A perhaps even more interesting divergence among the Fortune 500 where:


***The top 100 companies are the most active blogging companies.


***Only 17% of the next 400 companies blog.


It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves.  I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tkN2XG]


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What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Design, Science and Technology | Scoop.it
From thenextweb.com - November 19, 2011 5:15 PM

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?


**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.


I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.


So what’s the #1 thing people are doing online?


Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"


Check it out here: [http://tnw.co/v5Ixp1]


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Darcy Kieran's comment November 20, 2011 9:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 1:48 PM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.
venuscounsulting's curator insight, July 1, 2022 1:15 AM
https://www.thetodayposts.com/ways-to-build-brand-loyalty-with-mystery-shopping/ Ways to Build Brand Loyalty With Mystery Shopping While decades ago, mystery shopping was used to simply measure employee performance, nowadays it’s used by businesses to Build Brand Loyalty. Best Mystery Shopping company, mystery shopping, mystery shopping company
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