Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.
Via Eric_Determined / Eric Silverstein
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Your new post is loading...
|
Dolly Bhasin 's curator insight,
July 13, 2013 11:53 PM
works well with customer facing sites, not B2B.
Martin (Marty) Smith's comment,
July 15, 2013 12:23 PM
Dolly, disagree. The biggest myth is the significant difference between B2B and B2C marketing online, a myth you may believe. I've been an Ecom Director and now run marketing for an agency. The process of read the cookie, fire the creative is going to be very important for B2B websites for much the same reason as the tactic will be critical for B2C. MAD or Mutually Assured Destruction says if a competitor is firing more relevant information faster than your website they win. The logic discussed here applies equally well to B2B or B2C websites. The main difference is the conversion funnel. B2B conversion funnels are LONGER in time, but the advantage of wrapping a website around a visitor and then following with persona based email marketing is the key to web 3.0 no matter what side of the Rubicon your website resides upon (B2B or B2C). Feel free to support your statement with links or further posts, but your assertion hasn't been true to my B2C and now B2B experience. I still see read the cookie or behavior and fire the creative / content as one of the most valuable HTML5 and CSS3 advances. The fact few B2B relationship based sellers are there yet doesn't mean the tactic isn't beyond valuable.
|
Is there anything AI can't do?
Ben @Econsultancy shares 15 key examples of AI in Marketing:
1. Recommendations/content curation
2. Search engines3. Preventing fraud and data breaches4. Social semantics5. Website design6. Product pricing7. Predictive customer service8. Ad targeting9. Speech recognition10. Language recognition11. Customer Segmentation12. Sales forecasting13. Image recognition 14. Content generation15. Bots, PAs and messengers