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Scoop.it!
Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full Via janlgordon 
Scoop.it!
"Without understanding connectivity, the basis of human connections, network theory, contextual intelligence, any business leader unable to grasp those things will be lost." [Warren Bennis]
The 12 habits of highly connective people has been the single most read and shared post I have written in the last couple of months. Literally.
Why it worked
Part of the reason is the structure of the post.
It starts with a great story told vividly by a master storyteller and maker who has earned tremendous respect and attention in the business and tech communities. Two communities I am becoming very involved with and hope to bring closer to each other... Via janlgordon, Martin Gysler
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Scoop.it!
What does UX design have to do with digital storytelling? More than you would think. Learn why reframing your UX thinking around story is valuable.
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I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.
Understand what drives people to respond to a story.
Study Reveals Engaging Content Wins Over Readers
The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.
Aughtmon shows us how the mind if affected when presented with a catchy story.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/5oox306XfiI
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