Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.
The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service.
That's quite a difference and food for though if your small business just kicking the tire with little or no social presence.
Via
Lauren Moss
Big changes from 2005 to 2012. Betting on bigger shifts in future years...
Make sure that you understand the target audience and i dentify the social media they prefer. In Indonesia, the total internet user reach 23,% out of the total population and mostly are young people, 15-19 years old.Recently, we have seen the growth of Twitter users . This is an opportunity for librarians to a good opportunity for librarian to reach more audience
I find it interesting to note parallels and contrasts between use of social networks in f2f environments and online environments. In some instances the online version works better for those who flounder in person. In some cases people who love the real world interactions disparage the online ones. But for most of us, there seems to be a parallel in our patterns and style it would seem. Where should children "learn" how to do this, or is that lesson beside the point at this time?