Design, Science and Technology
45.7K views | +0 today
Follow
Design, Science and Technology
#ideas #design #science #technology #inspiration #media #information
Your new post is loading...
Scooped by Antonios Bouris
Scoop.it!

The psychology behind Web browsing

The psychology behind Web browsing | Design, Science and Technology | Scoop.it
When it comes to website optimization, even global enterprises can trigger adverse behavior from visitors to their site if they don’t take psychology into account
Mike Donahue's curator insight, June 19, 2015 12:23 PM

Every website that has one of those annoying "sign up" screens that pops up immediately after the page loads and before you've even read anything (that includes you TNW) needs to read this. A great article that explains how your desire to drive a visitor a specific action may in fact drive them to do the opposite.

 

@Liraz - The only suggestion I would make is that rationalization happens in the conscious, not the subconscious, mind.

Rescooped by Antonios Bouris from DESIGN Thinking Review
Scoop.it!

Replace Innovation with Design Thinking

"I am a huge believer in “innovation,” but the term has become over-used, and its meaning is often lost. And innovation is regularly confused with “invention,” alone. Innovation seems to have lost its alignment with supporting anchors such as values, pervasiveness, creativity, teamwork, customer-centricity, user-experience, collaboration, inquisitiveness and curiosity."

 

Design thinking can apply to every goal set by management and individuals, so it is truly pervasive.


Design thinking is an innovation approach that aggregates ideas in an iterative process that promotes unique and unusual ideas, and rewards failure, such that the resulting design has limited technological, or leadership bias in its outcome. The emphasis on collaboration also drives broad ownership for the success of solutions.


Design thinking, by its nature and foundation can help produce solutions to much larger and difficult problems, often referred to as “wicked problems”. The enemy of design thinking is fear and unwillingnessto let go.  


Via Len Netti
No comment yet.
Rescooped by Antonios Bouris from UX Design : user experience and design thinking
Scoop.it!

UX Project Checklist

UX Project Checklist | Design, Science and Technology | Scoop.it

Via yannick grenzinger
No comment yet.