Design, Science and Technology
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Curated by Antonios Bouris
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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | Design, Science and Technology | Scoop.it
From therealtimereport.com - April 5, 2012 11:49 AM

A very interesting comparison of several measurement tools and what they really measure. [note mg]

 

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.

 

But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?

 

It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.

 

Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/


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Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!
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11 Guaranteed Ways to Get Others to Retweet Your Content

11 Guaranteed Ways to Get Others to Retweet Your Content | Design, Science and Technology | Scoop.it
From blog.hubspot.com - December 20, 2011 10:25 AM

After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.

 

And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.

 

11 Tips for Getting People to Retweet Your Content...


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Tom George's comment, December 20, 2011 10:19 AM
Great find Martin! Thanks for this today.
Tom George's comment, December 20, 2011 3:12 PM
Hey Martin,

Hey the new post was great and I was happy to share it. Thanks. I have some new updates on the site you might like.
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7 Tips To Maximize Shares of Your Facebook Posts

7 Tips To Maximize Shares of Your Facebook Posts | Design, Science and Technology | Scoop.it
From www.marismith.com - December 14, 2011 7:42 AM

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!

 

Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure...


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Who Should You Follow on Social Media? Proliphiq Knows The Answer

Who Should You Follow on Social Media? Proliphiq Knows The Answer | Design, Science and Technology | Scoop.it
From mashable.com - November 19, 2011 5:18 PM

Quick Pitch: Proliphiq filters social media clutter and focuses on what’s important to you.

 

Genius Idea: Social media search tool that lets people see who is credible in the areas that interest them.

 

“Who should I follow?” You may have asked yourself this question after logging onto social media websites like Twitter and Facebook, only to be overwhelmed with millions of profile options to follow or subscribe to.

 

Proliphiq helps you find the answer to that question.

 

Proliphiq is a social media discovery tool that helps you find the most credible contributors within the topics that interest you. The search tool filters social media clutter by aggregating profiles that are most relevant to your search topics and finding the best contributors based on personality, level of engagement and credibility.


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5 Tips for Creating Video and Audio Content With Your iPhone

5 Tips for Creating Video and Audio Content With Your iPhone | Design, Science and Technology | Scoop.it
From www.socialmediaexaminer.com - November 6, 2011 1:46 PM

If you could create and manage an entire video blog using nothing other than an iPhone, would you?

 

If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.

 

Multimedia Content With an iPhone?

 

This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.

 

And I’m creating the ENTIRE BLOG using just an iPhone...


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10 Ways Multi-blog Authors Can Stay Creative and Generate Great Posts

10 Ways Multi-blog Authors Can Stay Creative and Generate Great Posts | Design, Science and Technology | Scoop.it
From www.problogger.net - January 27, 2012 8:01 AM

For all those who have this kind of blog they often arise the question, how to thrive while meeting the comfort and the interest of all. This post, very interesting, will give you some information about it and encourage you, if necessary, to go outside the box... I like that! [note Martin Gysler]

 

Keeping fresh and creative is key to keeping on top of the game when writing different blogs across various sectors, and for various clients. Working with efficient workflows, time management and organization all help to keep that valuable information harnessed to be used when you need it, but how about making sure you can produce great content on time and on demand?


Keeping creative and informed means you are working efficiently to produce content that’s engaging, informative, and, of course, profitable for you. After all, time is money when you are managing a number of blogs and clients.
Here are my top ten tips for fueling that creativity, generating ideas, and managing your time and resources.

 

Make the info come to you—start mass reading Filing it cleverly: Other Inbox Dump it! Brain dumping for multiple sources Getting creative Find your zone and stay in it Map it! Reach out Step away from the machine! Illumination needs you Unblock yourself on time If you are really stuck, go outside the box and freestyle

 

Read more: http://bit.ly/Aa6D36


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40+ Social Media Dashboard Tools for Tracking Stuff

40+ Social Media Dashboard Tools for Tracking Stuff | Design, Science and Technology | Scoop.it
From barryhurd.com - December 18, 2011 4:54 PM

As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’

 

Let me talk about how I go about creating a social media dashboard

 

The basic answer is that I don’t have one tool (I have dozens, if not hundreds.)

 

The real answer is that I am not tracking social media.
I am tracking key performance indicators (KPI)
I don’t care if it is a shipping problem or a viral YouTube video.
I simply want to know how I can track it, manage it, and maximize results.

 

With that said: when I think about creating a social media dashboard or using a platform to track results… I am looking at several unique business identifiers that define what tool I need for the job at hand...


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Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog » Techipedia | Tamar Weinberg

Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog » Techipedia | Tamar Weinberg | Design, Science and Technology | Scoop.it
From www.techipedia.com - November 25, 2011 10:45 AM

As a business owner, do I really have time to blog? I’m a business owner too, and I realize that we are already pressed to our limits for time. We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.

 

Attempting to convince a business owner that we should add yet another task can understandably seem like a herculean endeavor. For anything that is going to take more time, the rewards must be tangible and immediate. As many of us cannot clearly identify what the rewards are that can be reaped by blogging, it is not placed high on the list of priorities. It should be...


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Compare & Find Best Free Solutions

Compare & Find Best Free Solutions | Design, Science and Technology | Scoop.it
From catchfree.com - November 13, 2011 6:10 AM
CatchFree makes it easy to compare and find the best free online solution for your specific need.


Resources like CatchFree are indispensable at a time in which the creation and release of applications has become more and more democratized, and even people whose technical understanding is not really advanced can create an app and get it out without really over-exerting himself. While such a thing might not be bad from a competitive point of view, it is bad to consumers inasmuch they end up downloading/buying apps that are up to no good. Well, that is what CatchFree is here to prevent from happening. It is a community where people can recommend the best apps that they have tried, and tell the world at large why they are a cut above the rest.


These applications that are more widely-loved are all highlighted on the homepage, and they are actually arranged by popularity - the ones that have received the best ratings all sit on top.


This community site can be joined by any person who has a story to tell - registration is inexpensive, and it is over in two or three minutes.


Read more: http://www.killerstartups.com/Web-App-Tools/catchfree-com-good-apps-you-can-get-for-free#ixzz1dUXwR5th


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