Design, Science and Technology

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!

Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure...

Since the early days, Facebook page owners had the possibility to add a Discussions tab to their Facebook page. At some point, over 55 Million users were using this tab to talk, share their points of view, give feedback, and connect with each other. Then Facebook changed the layout of the pages, which lead to a drop in traffic, but the tab is still widely used today: 22 Million users per month use this tab.

Conscious of those issues, we have built a free Facebook Application called Forum for Pages in order to offer a solution for page owners to keep the discussions on their Facebook pages. The application is easy to use...

This is a dangerous topic and I’m heading down a steep slope on this one as people may misunderstand, but it’s important to get it out anyway. Your Facebook page is important to you business, but it should only account for a small portion of your social media marketing day.

Period.

Most businesses that we work with have a strong leaning towards Facebook, just as they should. Twitter, YouTube, Tumblr, even Google+ have a role in the social media strategy for most businesses, but Facebook covers most of the needs simply because it’s where most of the people spend most of their social media time. The challenge is no longer with convincing business to use Facebook. It’s in getting them to stop thinking that their Facebook page is their Facebook presence...