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Scoop.it!
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises? Via janlgordon 
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Scoop.it!
![The Digital Marketing Trio Of 2013 [Infographic] | Design, Science and Technology | Scoop.it](https://img.scoop.it/EtLJxAuiaky8HblTjaAYozl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each: Social Network MarketingAs a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers. Mobile / SMS MarketingMobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing. Content MarketingContent marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix. Via Lauren Moss
Ennio Martignago's curator insight,
August 29, 2013 3:01 AM
Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo) 
Ubleam's curator insight,
August 29, 2013 3:47 AM
So do you use the smart logo : http://pinterest.com/ubleam/ |
I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that every social media marketer should be concerned about.
He asks a very important question:
"How do we give value to the fleeting micro engagements that make up social media interaction?"
Some insights to get you thinking and leveraging your messages and conversations online.
Here are a few highlights:
As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.
Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.
He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!
Takeaway:
Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Be a Curatti Insider - lots of articles like this and lots more great posts and services coming!
Read more here: http://bit.ly/1u5EDMR