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Design, Science and Technology
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#ideas #design #science #technology #inspiration #media #information
Curated by
Antonios Bouris
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From
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How To Succeed Visually * Learning Curve Protects The Niche WHEN You Get In. Via Martin (Marty) Smith 
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Whether you own a large online business or a small booming startup, we’re sure you are actively using social media to give your brand the right dose of exposure and get the message across to your targeted audience. This is a great list of useful cheatsheets for people who want to benefit more from social media marketing.
These 35 cheatsheets cover tips for Facebook, Twitter, Google+ and Pinterest, so you can better understand how to market via social media and how to design pages and content for optimum exposure. Via Lauren Moss
Mark Palmer's curator insight,
July 18, 2013 8:47 AM
A really good collection of social media infographics. 
Kika Lensvelt's curator insight,
July 19, 2013 7:35 AM
cheatsheets Facebook, Twitter, Google+ & Pinterest 
Stephen Dale's curator insight,
July 20, 2013 8:20 AM
Heavily biased towards brands and marketing, but some useful data nevertheless. Personally, I'd like to see more examples of how social media is being used for personal development, collaboration and knowledge sharing.
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Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate... Via janlgordon
janlgordon's comment,
July 10, 2013 1:12 PM
Todd Akira Morikawa Thank you for sharing, very much appreciated!
snappstare's curator insight,
July 13, 2013 7:12 AM
fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand 
Trish Sadar's comment,
August 23, 2013 9:33 AM
Thank you for your insights! Donna, whether we are talking about a library or any other business. I think that it all depends on who my customers are. Who are they, what is important to them, and how can I add value. How can we as a business adapt, evolve, and respond to what our customer need from us. The art of story telling helps us to communicate in a way that we not only reach the minds of our audience...we also connect emotionally.
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We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky. This infographic of social media marketing will help to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link. Via Lauren Moss
Enoxh's comment,
May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment,
May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
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The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.
In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Via Martin Gysler, Jose H. Flores
Grizzel Fonseca's curator insight,
May 13, 2014 4:05 AM
I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.
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![How to Influence Purchasing Decisions On The Web [INFOGRAPHIC] | Design, Science and Technology | Scoop.it](https://img.scoop.it/1wVwMsyB6tBqa_WwHYivfDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This infographic breaks down the purchasing patterns of social consumers by industry. The data could help marketers optimize their budgets.
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![What’s the #1 thing people are doing online? [Infographic] | Design, Science and Technology | Scoop.it](https://img.scoop.it/d4I87RwzuPq08QDbxCAHnDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
What are you doing on the Internet? Shopping? Tweeting? Checking Facebook? **71% of you are watching videos on Vimeo or YouTube three years on what adults are doing on the Internet. I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw. So what’s the #1 thing people are doing online? Selected by Jan Gordon covering "Content Curation, Social Media & Beyond" Check it out here: [http://tnw.co/v5Ixp1] Via janlgordon
's comment November 20, 2011 9:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment,
November 20, 2011 1:48 PM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.
venuscounsulting's curator insight,
July 1, 2022 1:15 AM
https://www.thetodayposts.com/ways-to-build-brand-loyalty-with-mystery-shopping/ Ways to Build Brand Loyalty With Mystery Shopping While decades ago, mystery shopping was used to simply measure employee performance, nowadays it’s used by businesses to Build Brand Loyalty. Best Mystery Shopping company, mystery shopping, mystery shopping company
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It's been said that if you want something, go find people who have what you want and ask them how they got it. Margie is a perfect example of someone who is successful, knows how to build community and definitely creates and curates consistent content. Here's an excerpt from her latest post on curating: This is what we're doing on scoopit! I also ask people to let me know what they were reading that they liked. A lot of people took advantage of this opportunity, and when I did my round-ups I would credit those people by saying, “Xyz brought this post to my attention…” This helps you build your community on a lot of different levels, it exposes you to content you might not otherwise have seen, and you get to network with the new bloggers, too. It worked out pretty well for me in terms of teaching me the ropes of the online world. My advice to you If you want to get started curating some content, there are lots of different paths you could set your feet on. The most important thing is to make sure you keep it manageable. Like most facets of the online world, curating content can very quickly begin to eat your life. So here is what I would try: Via janlgordon
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![Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC] - AllTwitter | Design, Science and Technology | Scoop.it](https://img.scoop.it/rlimvhYc_GW4KC98LMf16Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]
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Google+, the world’s second biggest social network, is changing the online landscape. The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success. Via Lauren Moss
Martin (Marty) Smith's curator insight,
September 20, 2013 5:47 AM
Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.
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QR codes are everywhere, and lead users' mobile phones to a website or email address. They are not particularly attractive, and something about them is beginning to feel very "first generation" limited. Now a new company called UBleam has taken the idea of printed digital codes a giant step further, and if it catches on, could make QR codes obsolete. The code appears in a ring of attractive bubbles that fit neatly around any round logo or artwork, and offers a company a wide array of customization options in how codes work for an individual user. Via Ubleam
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The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible. Via janlgordon
janlgordon's comment,
June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
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Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is. Via Martin Gysler
Tentronix NZ's curator insight,
April 23, 2013 9:00 AM
Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!! 
Angelica Laurencon's comment,
May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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From
ht
This piece was written by Megan Garber for The Atlantic
A study based on 43,000 responses to Tweets found precisely what people like and loathe about microblog posts.
Here are some of the findings:
**Twitter, as a communications platform, has evolved beyond nascent Twitter's charmingly mundane updates ("cleaning my apartment"; "hungry") and into something more crowd-conscious and curatorial.
**Though Twitter won't necessarily replace traditional news, it increasingly functions as a real-time newswire, disseminating and amplifying information gathered from the world and the web.
**At the same time, though, being social, it functions as a source of entertainment. Which means that we have increasingly high -- and increasingly normalized -- expectations for Twitter as both a place and a platform.
**We want it to enlighten us, but we also want it to amuse us. In that context, tweets that are informative or funny -- or, ideally, informative and funny -- evoke the best responses.
**Tweets that contain stale information, repeat conventional wisdom, offer uselessly de-contextual news, or extoll the virtues of the awesome salad I had for lunch today don't, ultimately, do much to justify themselves.
So: Do be useful. Do be novel. Do be compelling. Do not, under any circumstances, be boring.
This is what caught my attention:
****Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting "send" on a retweet.
Takeaway:
"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.
**Sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value.
Curated by Jan Gordon covering " Content Curation, Social Business and Beyond"
Read full article here: [http://ht.ly/8OrS8] Via janlgordon
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Weekday or Weekend? Midday or afternoon? Argyle Social's infographic on the art of good social timimg . . .
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Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched. This article for 'Grow' presents Data provided by the Center for Marketing Research at the University of Massachusetts. What particularly caught my attention is: ***The almost universal uptake of Social Media by Universities and Charities. ***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies A perhaps even more interesting divergence among the Fortune 500 where: ***The top 100 companies are the most active blogging companies. ***Only 17% of the next 400 companies blog. It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves. I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle. Curated by JanLGordon covering "Content Curation, Social Media and Beyond" Read the full article: [http://bit.ly/tkN2XG] Via janlgordon
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Terence shares valuable graphics, and reminds us all that it takes the entire organization to truly deliver across the #customer end-to-end journey.