Talking with the man who assembled the [Transmedia] 'Halo Bible' for Microsoft | gpmt | Scoop.it
From www.oxmonline.com - December 6, 2011 2:18 PM

The New York–based Starlight Runner specializes in what's called "transmedia," or branching fiction into other media platforms. If it's a videogame franchise, for instance, the process could involve taking the game's world and preparing it for expansion into novels, comic books, TV series, movies, etc...

 

[A great read for anyone wanting to know more about creating Transmedia Bibles.]


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