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You’re a pretty rational person, or so you think: You’re often good at thinking logically and keeping your feelings out of it, right?
Wrong. (Sorry!) It wasn’t long ago that people believed emotions and logic were two completely separate things, operating independently of one another. But breakthroughs in brain science have made it clear that that’s far from true. It turns out that our brains are incapable of making fully unemotional decisions. That’s not necessarily a bad thing, though. In fact, you can use that cognitive reality in your favor to build relationships, network, and gain influence.
Via The Learning Factor
These ridiculously simple brain hacks can subtly encourage people to decide in your favor.