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Companies such as Klout and PeerIndex say they can measure individuals' online
influence. Monty Munford wonders whether this is even true, let
alone relevant.
"Measuring Influence since 2008" is the grandiose claim on the Klout website that is supposed to entice people to check a score from 1 to 100 on how their engagement on social media impacts on their peers.
When I read this I was minded of the Hollywood film L.A. Story when Steve Martin tries to woo a visiting English reporter by taking her around his city. 'Some of these houses are almost 25 years old' he enthuses, thinking that he's impressing her.
Via Minter Dial, Martin Gysler
