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Rescooped by michel verstrepen from information analyst
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Nielson Report: What's Really Happening on Social Networks

Nielson Report: What's Really Happening on Social Networks | gpmt | Scoop.it

Interesting and very informative piece by Brian Solis for Social Media Today.

 

This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.  

 

I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!

 

To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,

 

****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.

 

****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

 

To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

http://bit.ly/o0nGrH

 


Via janlgordon, michel verstrepen
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Rescooped by michel verstrepen from Curation, Social Business and Beyond
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Social networks Dominate Internet Usage - Detailed Stats

Great information in this evolving marketplace....

 

Intro:

 

Posted by Ross Dawson - September 12, 2011

 

Research company Nielsen has just released detailed statistics on online activity, focusing on social networks and blogging, which at 22.5% of time spent online dominate Internet usage, with more than twice the next category games, at 9.8% of time spent. Below are a few highlights.....

 

Facebook completely dominates the social networking and blogging space, with over 70 times the next most prominent social networking site. Interestingly Tumblr’s dramatic rise (+183% over the last year) has taken it to overtake Twitter in time spent online.

 

However Nielsen’s methodologies look only at website visits and don’t the majority of time spent on Twitter, which is on web and mobile clients. Facebook also dramatically surpasses the amount of time spent on Google, however Google is still mostly not a destination site. Over time initiatives such as Google+ may change that.

 

http://rossdawsonblog.com/weblog/archives/2011/09/detailed-stats-social-networks-dominate-internet-usage-australia-still-1.html


Via janlgordon
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