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You may remember the infographic on visual content that I shared a couple of weeks ago. "The Visual Web: A Love Story" featured some insightful stats to prove that effective content marketing must include visuals. Here is another one on the same topic. Created by Column Five, it is a great example of what an infographic should look like: simple, well laid-out, and most importantly, appealing.
Visual content works because it attracts attention and attention is hard to gain in social in 2014!