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Scoop.it!
In his forthcoming book Your Brand: The Media Company Michael Brito has a straightforward answer for brands struggling with how to adapt to the rising expectations of consumers and looking to capitalize on cutting edge social and mobile technologies. Via Kenneth Mikkelsen 
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Thank you Kenneth for sharing this article. I particularly agree that every brand has to tell a unique story, and must stay relevant to their target customer.
I will be purchasing this book this week.