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Scoop.it!
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The motor industry giant has warned that Takata airbag inflators could explode and kill people. 
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Scoop.it!
‘Subvertisers’ hijack 400 posters in Belgium, France, Germany and the UK to satirise what they claim are misleading ads by carmakers
Graham Watson's insight:
A nice bit of hijacking corporate marketing with a group of subvertisers putting up 400 alternative marketing campaigns, calling into question the environmental credentials of Toyota and BMW and highlighting the environmental costs of their SUVs.
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The sort of PR disaster that firms hate: Toyota is having to recall 50,000 US vehicles over a faulty airbag that can explode when deployed and might have played a role in up to 30 deaths. This will damage the brand, and it will be interesting to see how the company handle the fall out. Behaving with transparency and integrity would help, something that Toyota's been renowned for doing the past.