IB Business Management

Unilever has seemingly signalled that it is going to abandon a number of significant environmental and social pledges, reducing its commitment to corporate social responsibility. The article suggests that this move is part of a more general trend among a number of large businesses, as well as that the commitment to CSR is cyclical.

The latter is an interesting notion - I'd imagine that we'd all want to become ever more environmentally aware, but this would suggest otherwise. 

Another example of how random variations can affect sales forecasts, with the conflict in Gaza resulting in a boycott of McDonalds in the region, and a "meaningful business impact" as a result. Starbucks and Unilever have also been affected.