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IB Business Management
All things Business Management - relating to the IB Business Management course
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Brewdog: UK craft beer giant expands into China

Brewdog: UK craft beer giant expands into China | IB Business Management | Scoop.it
The firm says its Punk IPA and other beers will be brewed in the country by the end of next month.
Graham Watson's insight:

A lovely Business Management Monday morning starter for 10, with the news that BrewDog are entering the Chinese market, having partnered with Budweiser China. Classic application of the Ansoff Matrix by 8 o'clock, anyone?

 

It's also interesting to note that this isn't being universally approved of - not least in the present geopolitical environment - and others are pointing the incongruity of supposed 'punk' BrewDog partnering with Budweiser. 

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Italian label maybe but the beer's British brewed

Italian label maybe but the beer's British brewed | IB Business Management | Scoop.it
The global brewing giants highlight a brand's nationality but does it matter when they brew it overseas?
Graham Watson's insight:

This article about the nature of global brewing, and the production of 'foreign' beer in the UK, for the British market. Does it really matter where a beer is brewed?

 

For some people it does, with Czech brewers, Budweiser Budvar, only brewing in its home town of Budweis, and arguing that this gives its beer a unique taste, and authenticity. 

 

Contrast this with other beers, notably relative newcomer, Molson Coor's "Madri Excepcional", a Spanish style lager, brewed in Yorkshire in league with joint venture partner, La Sagra Brewery. 

 

So why have such beers become so popular? The answer is in the branding which imbues them with 'sophistication' in the eyes of the average drinker, apparently. 

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