Your new post is loading...
The world's biggest coffee chain entered the Italian market in 2018 and has around 20 stores in the country.
|
Scooped by Graham Watson |
Scoop.it!
No comment yet.
Sign up to comment
Another lovely example of product development - and an application of the Ansoff Matrix, as Starbucks have launched a new range of products, olive oil infused coffees, initially in the Italian market.
Starbucks only has 20 stores in Italy, an economy with a cafe culture based on independent, family-owned cafes, and has found it difficult to establish itself.