IB Business Management

This could easily be on the Microeconomic section of my board, and look at the links to the theory of the firm. However, I've put it here because it also has obvious implications for the organisation from this perspective too.

There are many that have suggested that since its sale to a US-based private equity firm, Morrisons has lost its way, and this is an attempt to right the ship. However, in becoming more market-oriented, and asking for consumer opinions, does it risk further muddying the message and straying even further from its mission statement? Or might speaking to the ordinary consumer help ground the business in the traditional values that it always used to espouse.