IB Business Management

The BBC's Theo Leggett looks at the current woes of Tesla - falling sales, job cuts, a product recall of the Cybertruck, and the sacking of the supercharger network - and wonders what it means for the organisation.

It's suggested that the perception of the brand has changed. Tesla is no longer seen as the disruptor it once was, it face increased competition, notably from China and it will be interesting see whether the renewed focus on driver autonomy really is the way forward. 

Apple's quarterly results make for interesting reading - with sales of the iPhone down in every geographic region, apart from Europe. 

The company have attributed this to supply disruption, but is this a consequence of increased competition, and maybe the product life cycle model applies to the iPhone too?

Here's the BBC Business News on Apple's records, revealing that Samsung is now the world's leading handset, and sales in Greater China were down 8%. However, this exceeded expectations, and a big share buyback boosted its share price.

There's evidence that Apple are starting to focus on AI and will be launching some new products, not least the first new iPad for a while. 

So what Business Management concepts can you apply?