Augmented reality allows someone to add another layer to an existing image. For example, imagine holding your phone over a poster on the wall as if you were going to take a photo of that poster, and then instantly a video starts playing to offer you additional information about that particular poster
Some really great, practical ideas here. Not only is augmented reality amazing, it's also free and easy to do - See more at: http://www.kleinspiration.com/2013/05/using-augmented-reality-via-aurasma-in.html#sthash.ePRfdyFY.dpuf - See more at: http://www.kleinspiration.com/2013/05/using-augmented-reality-via-aurasma-in.html#sthash.ePRfdyFY.dpuf