Apple’s plan to launch electronic publishing of school textbooks set social networks a-twitter, triggering flurries of excitement and apprehension in equal measure. To expedite this initiative, Apple have launched an app, called iBooks Author, which allows wannabe textbook authors to create interactive ebooks and self-publish them (of course, only on an iPad, and with Apple taking a nice little chunk of the profits).
The enthusiasts have been talking up the way this technology will open up textbook writing to anyone with an iPad, while allowing material to be customized for very specific markets. Moreover, by shortcutting the laborious production processes of print publishing, plus the huge costs incurred, e-textbooks will be cheaper, as well as more eco-friendly, and less a burden on kids’ tender spines.