The LGBT Israel Task Force ('The Aguda') and renowned Israeli composer and song writer Doron Medalie are launching together with Google a very unusual YouTube experience. This experience will effectively turn pre-roll ads into a waiting room where people wanting to listen to one of Medalie's many hits will have to patiently wait, while listening to a series of interviews. But with Medalie's songs figuring in most Israelis' playlists, the LGBT Israel Task Force have essentially hacked the medium and ensured their message is heard through YouTube. With close to 50 musical hits, the campaign has not gone unnoticed and to boot, Medalie has tailored every pre-roll's opening statement to suit the title of the song chosen and kick off the discussion of LGBT rights from a different angle. So if the song chosen was 'Aba' (which means Dad in Hebrew), the pre-roll's opening statement related to the fact the LGBT community in Israel is barred from adopting or using a surrogate to become a parent. If the song chosen was "Heaven" – the opening statement alludes the fact that Spain is gay heaven, as gays are allowed to marry there, but not in Israel.