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Rescooped by michel verstrepen from Curation, Social Business and Beyond |
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This piece and infographic is from Adam Vincenzini on his blog.
I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search
Here are some highlights:
Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.
Where do online influencers operate?
**They are active everywhere:
Most popular are:
blogs, Twitter, Facebook, YouTube, Online
communities, discussion boards
Assumptions:
**Influencers are active on Twitter
**Influencers operate some for of blogging hub
Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data
The initial steps involve:
1. Search by keyword
2. Search by location
3 tools useful in the process: The first two you can also search by location:
**followerwonk.com - then run this through another influencer tool -
tweetlevel to give it even more relevance (this isn't fool proof)
**locafollow.com
**twingulate.com
There are more suggestions in this piece having said that:
**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.
** this can help narrow things down, significantly
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/7humubp]
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Rescooped by michel verstrepen from SOCIAL MEDIA, what we think about! |
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A very interesting comparison of several measurement tools and what they really measure. [note mg]
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.
But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?
It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.
Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/
Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!
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Rescooped by michel verstrepen from Science News |
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Your whole life, reduced to a single number. That’s the goal of an increasing number of companies that are attempting to analyze specific aspects of your life and quantify certain behaviors with a single score. The best known of these companies is Klout, which promises to quantify your Twitter and Facebook behaviors into a single measure of "online influence." By some estimates, over 100 million people now have Klout scores - whether they know it or not. And with the recent popularity of Klout, new scorekeepers are emerging as well, such as the FICO Medication Adherence Score that tells health care insurers how likely you are to take your prescribed medicine and Identified, which gives employers a single measure of how "in demand" you are as a professional.
An interesting play on words ... clout vs Klout. It's so easy to count your social connections when those connections are made via technology. This basic question, "What's your number?" could be presented to 8th-9th graders at the start of a number theory unit and revisited throughout the unit.
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Rescooped by michel verstrepen from Time to Learn |
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Il existe finalement 3 piliers qui composent un profil Klout Score:
- Le Klout Score lui-même
- Les Topics d’influence
- Une tentative de qualification de la nature de participation que chaque Klouted incarne sur les médias sociaux : êtes-vous un curator? Un leader d’opinion? Un spécialist?
C’est sur ce dernier point que vient d’apparaitre ce schéma fort intéressant sur la façon dont Klout modélise sa matrice d’influence.
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Rescooped by michel verstrepen from :: The 4th Era :: |
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![Five Types of Social Media Influencers [graphic matrix] | information analyst | Scoop.it](https://img.scoop.it/dfpQy-zDIeohdAk6EJjDCTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:
This looks like a good model for future oriented teaching roles.
Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.
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Rescooped by michel verstrepen from SOCIAL MEDIA, what we think about! |
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Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it. Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools.
You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential.
Read more: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/
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Rescooped by michel verstrepen from SOCIAL MEDIA, what we think about! |
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If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011.
There were strong arguments for and against the change. Although Klout stated “a majority of users will see their scores stay the same or go up”, there seems to be more that dropped than not. Many saw a drop of of 15+ points. My personal score dropped 19 points. I am yet to receive an explanation or a response to my email from Klout as to the change and to several other very important questions I asked them.
As Danny Brown summarized in the article, “Is Klout Using Our Privacy to Violate our Privacy?” there are concerns that Klout is creating and publicly publishing profiles of minors set to private on Facebook for people who haven’t ever signed up for Klout...
