Social ROI is one of those terms that drives social marketers crazy, and for good reason. But what you think you know about Social ROI might hurt you.
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This is a very interesting article on the ROI of social media http://t.co/PkJ9sCLe... Via Frédéric DEBAILLEUL
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Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media. This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...
Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base... Via Lauren Moss
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... check out these timely tips...