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Scoop.it Crushes Wordpress
The @Scoop.it team has done an amazing job. Their content curation tool anticipates what is going to happen next beautifully as a stat we found by accident proves.
How does Scoop.it compare to Wordpress?
We wrote and Scooped a post on the 5 Reasons We Are Leaving Wordpress ( http://sco.lt/590bYn ) earlier. As we shared that post in our Web Design Revolution Scoop.it feed ( http://sco.lt/5Hy5Q1 ) we wondered how the tools would compare.
As we noted in our post the comparison isn't straight up. We've used Scoop.it longer, but we've put more time into Wordpress since 2014 (by far). So differences in usage may be moot, but results sure are not.
Results speak to many things including the "lean marketing" and critical role content curation plays in our marketing future as @Guillaume Decugis and the Scoop.it team preach. The biggest win is in the TIME to RESULT ratio. Scoop.it is a snowball rolling down hill now.
Momentum and good friends such as @massimo facchinetti, @malek , @Ana Cristina Pratas @Cendrine Marrouat - https://www.cendrinemedia.com and @John van den Brink (to name only a few) mean what any content marketer needs most - a supportive tribe of advocates - we have...on Scoop.it. Not so much on Wordpress.
How does Scoop.it compare on our 5 Reasons We're Leaving Wordpress?
* Spam - Had some in the beginning, but @Marc Rougier Guillaume and the team CRUSHED spam now threatening to choke WP.
* Unrealized Promise - Scoop.it under promised and over delivered vs. Wordpress
* Bad SEO - Our first feed, Content Revolution (http://www.scoop.it/t/curation-revolution ) has fallen to #6 after owning #1 on Curation Revolution for years. I'm to blame here. since I put so much time into Wordpress (who knew :).
* Crap Overload - Scoop.it is BUILT to filter the web's CRAP into effective content curation with tools such as their keyword based spider and community suggestions. Scoop.it FILTERS CRAP into meaningful content with ROI attached.
* Multi-platform Content Curation - That phrase describes Scoop.it's mission so they CRUSH WP here too.
No matter how you cut the stats, content curation beats blogging and Scoop.it crushes Wordpress (period, full stop). http://sco.lt/590bYn
Via Martin (Marty) Smith
ProBlogger brought in Ginny Soskey of Shareaholic as a guest blogger.. She talks about how to make the perfect blog (in Google's eyes and in your users' eyes. The trend I keep hearing lately, is to make them scannable. We are all busy and most of us scan before deciding if they want to dig in. Perhaps that is why Seth Godin is so successful. Ken
Via Ken Morrison
Best possible ways to create and curate content for blogs and websites for bloggers and webmasters by creating best killer content articles and posts... Via Susan Bainbridge @eddebainbridge
Via Dr. Susan Bainbridge
Swabr allows practioners to create their own private microblogging system that only people they authorize can join. Swabr is like Twitter except it is closed off to everyone except those people you really want to interact with. Some learning providers are using Swabr as a bulletin board; it could also be used by practitioners and/or learners to create discussion groups and study groups.
Via John Dalziel
Have you wanted to start a blog, a website or an online business, but you’re not sure where to begin? Are you already putting in the hard yards to build one or the other or both, but you’re not sure if it’s going where you want it to go? Building blogs and online businesses is very exciting, but it’s a very challenging endeavor as well. Whilst the excitement helps, some days it’s never enough to prepare you for just what it takes to be successful, as always there’s so much to do...
Via Martin Gysler
I’m on a FeedBurner roll at the moment. Yesterday I showed you how you can tweet out new posts using FeedBurner. And today I thought it would be good to run through all of the useful settings that FeedBurner has to offer. If you’re not a FeedBurner user (hint: you really should be), I’m afraid that the majority of this article is not for you. It took me rather a long time to realize that there is a lot more to FeedBurner than meets the eye. I would typically register a blog with the service and move on with my day. But it’s worth spending a few minutes on your options.
Before you make a start on the tips below, make sure that you have followed the step by step FeedBurner signup process I laid out in this post...
Via Martin Gysler
Brandon Freund writes this article for Basic Blog Tips from the perspective of Bloggers, but the basic message is as powerful for Content Curators: "There’s one thing you have that no other blogger does – and that one thing is the key to setting your blog apart from the rest..... That one thing is you. No other blog but your own has you. You are the fountain of unique content for your blog..... The difference between you and the other bloggers is that none of them have lived the life you have." http://basicblogtips.com/writing-unique-content.html
Via janlgordon
This post was written by Tony Karrer from Aggregage He has some interesting things to say about an article he read by Ville Kilkku, which was all about the future of content curation, the title of the piece he's referring to in this post is "Klout, Triberr, paper.li, and the future of content curation". Intro He says,
"Reading this article made me realize that people curation should be a lot of what we are really talking about here. But before I get to that, let me step through what he talks about. He takes us through a few different models of content curation. I’m going to need to compare these to my post on Marketing via Aggregation, Filtering and Curation – Tools and Resources to see if this classification changes things."
He then talks about three major trends in content curation: From individual content curators to crowdsourced content curation: Individuals cannot keep up with the pace of new content, even though they have better discovery tools than before. Crowdsourcing can, although it is not suitable for promoting radical new ideas: the dictatorship of the masses is unavoidably conservative. From manual to semi-automated content curation: Individual content curators are forced to automate as much of the process as possible in order to stay relevant. From content curation to people curation: When there is too much content, you vet the content creators, manually or automatically. Those who pass get exposure for all of their content. What caught my attention: How do these trends interact? Social networking of the content creator is vitally important in order to create an audience as isolated content becomes increasingly difficult to discover and curation focuses on people instead of individual content. Build it, and they will come, is dead. http://www.aggregage.com/blog/curation/people-curation
Via janlgordon
Great article on how to find hidden treasures using answer sites, a great resource for finding content. Written August 25th, 2011 • By: Arnie Kuenn • Content Marketing "Answer sites might just be the perfect marriage of social media and search." The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the ability to be both the inquisitor and the expert. Generally, in human — shall we say, analog — interaction, we can answer each others questions based on our personal experiences. Answer sites make it possible to do this on a massive scale. This often means that the turnaround for a question is relatively fast; many questions get answers in less than a day. In fact, most questions have already been asked and answered, so getting an answer to common questions can be almost instant. http://www.verticalmeasures.com/content-marketing-2/answer-sites-can-be-a-content-research-gold-mine/
Via janlgordon
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It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.
Via Bobby Dillard, donhornsby
A successful blog post follows specific rules.
Rule #1: Catchy headline. Without it, you won't get far. Not many people will want to read past your title if you don't make it compelling.
Rule #2: Visual content. There was a time when blogging without image was a common thing. Not anymore. Pictures, videos, and infographics help entice readers.
Rule #3: Short paragraphs. 75 words maximum.
Michael Hyatt will tell you about all the other rules in a much better way than I ever will.
I always try to share my personal experience. Why? Because readers connect with stories. The more honest and transparent I can be, the better. In fact, my most popular posts generally come out of some failure on my part.
Read the article at http://michaelhyatt.com/anatomy-of-an-effective-blog-post.html
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Cendrine Marrouat
According to Pingdom, a leading website monitoring service, WordPress is used by 52% of the most prominent blogs in the world in 2013. The number represents an increase in four percentage points fr...
Rétrospective inspirée par mes recherches et mes lectures de quelques étapes-clés de la gestation de la blogosphère.
Via Audrey Bardon
This piece and infographic is from Adam Vincenzini on his blog. I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search Here are some highlights: Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search. Where do online influencers operate?
**They are active everywhere:
Most popular are: blogs, Twitter, Facebook, YouTube, Online communities, discussion boards Assumptions: **Influencers are active on Twitter **Influencers operate some for of blogging hub Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data The initial steps involve: 1. Search by keyword 2. Search by location 3 tools useful in the process: The first two you can also search by location: **followerwonk.com - then run this through another influencer tool - tweetlevel to give it even more relevance (this isn't fool proof) **locafollow.com **twingulate.com There are more suggestions in this piece having said that: **No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be. ** this can help narrow things down, significantly Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://tinyurl.com/7humubp]
Via janlgordon
This piece was written by Eric Brown for social media explorer. I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of machine aggregation and Human Curation) are starting to pick up steam. Here are some highlights: Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter. **“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.” The author says and I agree with him: **"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities". There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now: **I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople. **I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC **and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article: [http://bit.ly/kmZvJg]
Via janlgordon
This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it. Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem "I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"' Here's what caught my attention:
****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist. The Scoopit team agrees! My input: ****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator - **Know your audience **Know their pain points **Find and select the best content, add your own opinions, information or anything that will provide more value for your audience **Select only the best content, don't just aggregate links that add to the noise **Become a trusted resource - many opportunities will come to you, it's your time to shine Curated by Jan Gordon covering "Content Curation, Social Media and Beyond" Read full article here: [http://bit.ly/tF0opI]
Via axelletess, janlgordon, Robin Good
In the latest Method 10x10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.
Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?
Brands as Patterns We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element...
Via Martin Gysler
I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy. Nine ways to make curation work for your brand. Become a Content Curation King Sean Carton | August 29, 2011 "Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience. Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind: http://www.clickz.com/clickz/column/2104954/content-curation-king
Via janlgordon
Absolutely fascinating! Intro: In 2008 the number of devices connected to the Internet surpassed the number of people connected, and in 2020 there will be 50 billion things connected, 7 times the world’s population, according to Dave Evans of Cisco. The infographic below highlights some of the key features of the Internet of things, including the pace of growth, how external data can be aggregated so that your alarm clocks, cars, and coffee makers make decisions to fit with your schedule, and that some cameras and computers are now just a cubic millimeter. An amazing statistic is that by end of 2011, 20 typical households will generate more Internet traffic than the entire Internet in 2008. That is slightly unbelievable, and I would like to know how they define ‘typical’ and what data is generated for Internet communication. However it is important to recognize that the Internet of things is one of the most important ways to understand our connected future. Pervasive connectivity, and the amazing things we will be able to do with that, will shape our lives. http://rossdawsonblog.com/weblog/archives/2011/09/the-internet-of-things-will-dwarf-the-internet-of-people.html
Via janlgordon
Great article on how to find hidden treasures using answer sites, a great resource for finding content. Written August 25th, 2011 • By: Arnie Kuenn • Content Marketing "Answer sites might just be the perfect marriage of social media and search." The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the ability to be both the inquisitor and the expert. Generally, in human — shall we say, analog — interaction, we can answer each others questions based on our personal experiences. Answer sites make it possible to do this on a massive scale. This often means that the turnaround for a question is relatively fast; many questions get answers in less than a day. In fact, most questions have already been asked and answered, so getting an answer to common questions can be almost instant. http://www.verticalmeasures.com/content-marketing-2/answer-sites-can-be-a-content-research-gold-mine/
Via janlgordon
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![22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | information analyst | Scoop.it](https://img.scoop.it/zdYgCqHDeKCIlE0YzW1GGzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing.
In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogging
https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing