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Fablab en kit commande et livre les machines, en deux mois environ, puis forme les animateurs du lieu à leur utilisation, à leur maintenance et aux règles de sécurité. Le kit est fourni avec des logiciels pour gérer l’endroit : outils de réservation de créneaux par les utilisateurs et de formation.
Via Laurence
This infographic shows the entrepreneurial line of thinking. Unlearn what school taught you. See if you think like an entrepreneur or like a student.
Via Dr. Susan Bainbridge
A few weeks ago, I shared a list of tools to help you make the most of Google+. Quite a few people noticed that a major one was missing: CircleCount. I left out that one on purpose because it deserved an article in itself.
Nuno Bernardo: "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...
Via The Digital Rocking Chair
Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities. It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013. Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...
Via Lauren Moss, Brian Yanish - MarketingHits.com, Sophie DAVID, Pierre Wouters
Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media. This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads... Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...
Via Lauren Moss
La fin d'une époque et le début d'une autre. Après quarante ans d'existence et sept éditions sur papier, les Encyclopaedia Universalis basculent intégralement vers le numérique. Cette mutation s'accompagne d'un changement de modèle économique : d'éditeur vendant des encyclopédies via le porte-à-porte et la vente à distance, un modèle très rentable, Encyclopaedia Universalis va se muer en éditeur orienté vers le « B to B », s'adressant essentiellement aux collèges, lycées et autres bibliothèques. « Au-delà du numérique, nous basculons d'un modèle "B to C" à un modèle "B to B" », résume Hervé Rouanet, le directeur général du groupe.
"Pour le moment, nous nous concentrons sur le produit. Nous ne monétisons pas Del.icio.us. Mais la monétisation pourra prendre plusieurs formes. Je pense que le modèle de Del.icio.us peut évoluer vers celui de la recherche, avec de la publicité ciblée selon vos centres d'intérêt et vos recherches. Les marques peuvent aussi être intéressées par des services professionnels."
Les premiers bilans de l’Open Data en France, 6 mois après le lancement du portail data.gouv.fr, oscillent entre la reconnaissance des efforts consacrés par les administrations publiques à l’ouverture des données et le constat de lacunes persistantes, que ce soit au niveau technique ou de retombées réelles pour les citoyens. Mais en matière d’Open Data, la dimension juridique est également essentielle et c’est ce que vient de rappeler le Conseil National du Numérique (CNNum), en publiant cette semaine un avis qui recommande d’apporter des modifications substantielles au cadre législatif français.
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg] Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products. For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post. Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/
Via Martin Gysler, Robin Good
Why TouchGraph? TouchGraph's approach is unique because our highest priorities are utility and ease of use. We start with the premise of a scientific or business application, and work to create a clear and intuitive interface that gets our customers the results they need. We avoid superfluous artistic effects in favor of a clear presentation. Our applications are designed to simplify navigation, filtering, and visual metaphors. They reveal important relationships and details in your data without reducing the richness of the information itself.
Via Gust MEES
Pas de panique chez Twitter. Face aux sceptiques qui jugent difficile de rentabiliser son modèle, le site de micro-blogging reste fidèle à sa stratégie : faire croître son audience, qui dépasse déjà les 500 millions de membres, dont plus de 100 millions d'actifs, avant de penser à la monétisation du service.
Via Herve Perret
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Disruption is a fact of life we cannot ignore - either we preempt it or it will make us obsolete. Are you nimble enough to survive it's ever increasing pace
Via janlgordon
Facebook va lancer Paper pour partager la presse CB News Facebook a dévoilé hier une nouvelle application baptisée « Paper », un journal en ligne dans lequel on peut consulter et partager des articles et d'autres contenus sur un smartphone, un peu un peu à la manière de Flipboard"
If you want to achieve ROI on your website investment you must know your audience, set goals and implement an integrated strategy to engage your visitors.
Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow. Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows. Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth. For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...
Via Lauren Moss
Adwords et Adsense ont fait la fortune de Google, mais comment continuer la marche en avant au sein d’un environnement complexe et en mouvance fulgurante ?
Google has made it clear that they are pushing hard into the social media world with the Google plus platform. Because of the smashing success of social media networks like Facebook, Twitter, Quora, and LinkedIn, Google understands the value of social engagement and is working hard to strengthen their own platform. In building the Search Engine of the Future, a strong social platform is essential.
Via sweetsfoods, Ileane Smith
The pendulum has swung away from multitasking and in another direction, say a new breed of leadership training providers. Mindfulness is now a key to success.
Via Brenda M. Bomgardner, The BioSync Team
Send large files to your friends without any hassle. There are a wide variety of file sharing sites that make it possible for you to send any file to anyone else without having to create a user account. If you’ve got a file to share, and email simply isn’t cutting it, you’ve found the right list. It’s almost become a cliche in the world of web apps: sites that allow you to share large files in just a few clicks. This isn’t a bad thing, though; you never know when a particular service might not be offered anymore. You also may find services you like better than others; whatever your reason, it never hurts to explore your options. That’s why I highly recommend you check out 3 superb ways to share files. This service outlines Crate, ge.tt, and min.us, three great ways to share files. It’s also worth reading our unofficial Dropbox manual, if you want to do some serious file sharing. If that file sharing site doesn’t cut it though, keep reading to discover some more great tools for the job. All of these programs don’t require registration, work on any Internet-connected computer regardless of operating system, and need only a browser to function properly. Best of all: they’re free. Read more: http://bit.ly/M0lG77
Via Martin Gysler
A very interesting comparison of several measurement tools and what they really measure. [note mg] For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions. But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential? It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence. Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/
Via Martin Gysler
Le succès des sites Deezer et Spotify fait des émules dans la filière de l’édition numérique. En effet, depuis le 9 mars 2012, le site Youboox propose à ses utilisateurs de consulter gratuitement plus d’un millier d’ebooks en streaming depuis leur navigateur Internet ou leur iPad, de manière totalement gratuite et illimitée. Appliquant une devise selon laquelle « il n’est plus nécessaire d’être propriétaire d’un bien culturel pour en profiter quand on veut et où on veut », cette start-up française s’inspire clairement du modèle économique adopté par les sites proposant des jeux sociaux ou de la musique en streaming, plus connu sous le nom de « freemium ». L’utilisateur dispose ainsi du choix entre deux formules : soit avoir une offre en ligne gratuite mais soumise à de la publicité, soit payer un abonnement mensuel de 9,99 € et disposer de services supplémentaires.
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