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Einstein said "everything must be made as simple as possible, but not one bit simpler". That concept, often tied to Occam's Razor, is very powerful when looking at new theories and models.
I decided to apply this process to social business and in so doing something emerged that I believe is very useful in understanding social in the enterprise.
In a document that we published last year called The Social Business Framework, we explored the two key levers that can be applied to socialize business, content and community. A year later and after quite a bit of research on social business, I now believe that there was a missing element beyond content and community that is critical for building a complete enterprise social strategy. This third element is collaboration.
http://www.enterpriseirregulars.com/41540/the-three-cs-of-social-business/
Via janlgordon
