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Scoop.it!
Au cours des dernières semaines, de nombreuses personnes influentes discutaient sur les réseaux sociaux de quelle façon Google+ pourrait rattraper et même dépasser Twitter et Facebook. Eh bien, Google a publié aujourd'hui hier ce nouveau produit - Google+ Communities... Via Agence indigo, Stephane Briot 
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Scoop.it!
Not all that long ago (think 2002), people would think you were crazy when you talked about
**the powerful intersection of community and content. Online communities? Those died in the dot com bust.
Today, marketing professionals are starting to come around, but they still have a ways to go.
**Few people fully grasp how the interplay between content and community can change how organizations function internally and externally.
Previous articles in this series have addressed content, so let's now turn our attention to community.
Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.:
Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation:
Intersecting with communities, social network presences of interest, and influencers in an effort to build reputation Research:
Using small private communities like a marketing petri dish—a closed, controlled space where customers can be studied
**The real value of customer communities, however, is quality and efficiency—efficiency of reach, feedback, communication cycles, and amplification.
Via janlgordon
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Scoop.it!
From the article intro: The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands. Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called "communities of interest".
"It's no longer just social media that's social any more – all media is becoming social thanks to the maturation of creative tools and digital distribution," says Troy Young, president of SAY Media.
Technology has democratised publishing. This, in turn, has resulted in a new breed of media businesses that see themselves more as curators of content rather than owners.
New technology is creating new opportunities to socially interact and is also enabling end users to become their own content curator... [read full article http://j.mp/oWuqnC] Via Giuseppe Mauriello, Robin Good, janlgordon
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