Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place! Via Robin Good, Brad Tollefson 
|
Scoop.it!
Robin Good: Brad Neelan does a good job of outlining and summarizing what it takes to find relevant new content themes that can help you or your company stand out and become more relevant to your readers.
In synthesis, this is the three-step strategy he suggests to use:
"What you are looking for is data insights that highlight a trending topic or illustrate an opportunity area based on emerging interest.
When you couple these trending keyword opportunities with categories of interest to your business clientele, you can formulate a snapshot based on growing patterns of interest.
...When you begin to institutionally think about where you can capitalize on keywords that are either not yet in vogue, or about to become breakout, you will find that search provides a wealth of potential insight to inform your next big differentiating position.
...Once you have begun to think about the opportunities keyword insights can provide, you collect the concepts into a pool of potential targets grouped by theme."
Useful. 7/10
Full article: http://searchengineland.com/3-step-model-for-developing-insights-through-keyword-trends-113973 ; Via Robin Good, paulo oliveira
|
If you re looking for great articles, resources and guides about content strategy and its characteristics, you have found what you were looking for.
Jontahon Colman, has curated an excellent catalogue of the best resources on content strategy resources available online.
From books, to magazines, journals, blogs, articles, forums and events, this annotated list has plenty of valuable resources and it is definitely a valuable reference asset to save for anyone interested in deepening his knowledge about content strategy.
Free to use.
Check it out: http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
So are Content Marketing and Content Strategy the same? No, but they are clearly related, so a better question to ask might be: are these two practices compatible with each other? Definitely!...