information analyst

Great article on how to find hidden treasures using answer sites, a great resource for finding content.

Written August 25th, 2011 • By: Arnie Kuenn • Content Marketing

"Answer sites might just be the perfect marriage of social media and search."

 The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the ability to be both the inquisitor and the expert.

Generally, in human — shall we say, analog — interaction, we can answer each others questions based on our personal experiences. Answer sites make it possible to do this on a massive scale. This often means that the turnaround for a question is relatively fast; many questions get answers in less than a day. In fact, most questions have already been asked and answered, so getting an answer to common questions can be almost instant.

http://www.verticalmeasures.com/content-marketing-2/answer-sites-can-be-a-content-research-gold-mine/

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

Here are a few highlights from the article:

He compares selecting and producing content to what he calls "bricks" and "feathers".

Bricks are referred to as research reports

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

**have the potential to make a larger splash when executed and promoted correctly.

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.

The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

Read article and see infographic here: [http://bit.ly/A6NhFb]

This  very informative article was written by Shobha-Atre for Fulltraffic blog

"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."

Here's what caught my attention - a few takeaways:

Content curation helps in defining a niche target audience and providing content relevant to their needs.

It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.

In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.

Brand building can be a huge exercise and also challenging for many companies at the same time.

However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.

It saves valuable time and effort of the online users in searching for enormous amount of information on the web.

Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.

Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.

Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: [http://bit.ly/s1py23]

Not all that long ago (think 2002), people would think you were crazy when you talked about

**the powerful intersection of community and content. Online communities? Those died in the dot com bust.

Today, marketing professionals are starting to come around, but they still have a ways to go.

**Few people fully grasp how the interplay between content and community can change how organizations function internally and externally.

Previous articles in this series have addressed content, so let's now turn our attention to community.

Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.:

Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation:

Intersecting with communities, social network presences of interest, and influencers in an effort to build reputation Research:

Using small private communities like a marketing petri dish—a closed, controlled space where customers can be studied

**The real value of customer communities, however, is quality and efficiency—efficiency of reach, feedback, communication cycles, and amplification.

Read more: http://www.marketingprofs.com/articles/2011/6007/how-communities-are-changing-marketing-and-four-community-building-lessons#ixzz1ZBDLVebx

Great article on how to find hidden treasures using answer sites, a great resource for finding content.

Written August 25th, 2011 • By: Arnie Kuenn • Content Marketing

"Answer sites might just be the perfect marriage of social media and search."

 The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the ability to be both the inquisitor and the expert.

Generally, in human — shall we say, analog — interaction, we can answer each others questions based on our personal experiences. Answer sites make it possible to do this on a massive scale. This often means that the turnaround for a question is relatively fast; many questions get answers in less than a day. In fact, most questions have already been asked and answered, so getting an answer to common questions can be almost instant.

http://www.verticalmeasures.com/content-marketing-2/answer-sites-can-be-a-content-research-gold-mine/