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Rescooped by michel verstrepen from Curation, Social Business and Beyond
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Content Curation Strategies to Boost your Online Business

Content Curation Strategies to Boost your Online Business | information analyst | Scoop.it
From www.fulltraffic.net - December 24, 2011 4:56 PM

This  very informative article was written by Shobha-Atre for Fulltraffic blog

 

"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."

 

Here's what caught my attention - a few takeaways:

 

Content curation helps in defining a niche target audience and providing content relevant to their needs.

 

It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.

 

In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.

 

Brand building can be a huge exercise and also challenging for many companies at the same time.

 

However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.

 

It saves valuable time and effort of the online users in searching for enormous amount of information on the web.

 

Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.

 

Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.

 

Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/s1py23]


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Robin Good's comment, December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
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Rescooped by michel verstrepen from Curation, Social Business and Beyond
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Content Curation: Corporate Versus Small Business Curation

From www.youtube.com - October 29, 2011 10:16 PM

In this video, natural language processing expert Russell Wright from Theme Zoom explains the difference between premium curation for corporations and curation for small businesses.

 

There is some very good information for small businesses.

 

Here are a few things Russell talks about:

 

He suggests tools for aggregating information, (he mentions Curata a lot for corporations and he has a relationship with them and it almost seems like he's plugging them a lot, but stick with it, you might find one or two things that will help you along the way).

 

Here are a few things he talks about:

 

**how to have the right site architecture for good SEO

 

**adding context, how to use curation to show your expertise using the monitization model, he explains this in more detail.

 

**Provide a better valued insight or create a new conversation, give your opinion on the content you're curating, find a  creative way to add meaning without going overboard.

 

**You have to be clear about what service you're providing, reduce your topics and themes by only having 4 or 5 keywords so you are continually providing valuable information to your audience.

 

**Don't be too broad, match your topic with your brand message.

 

http://www.youtube.com/watch?v=UV--va4x2n0


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Rescooped by michel verstrepen from Curation, Social Business and Beyond
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Answer Sites Can Be a Content Research Gold Mine

Answer Sites Can Be a Content Research Gold Mine | information analyst | Scoop.it
From www.verticalmeasures.com - September 6, 2011 9:44 PM

 

Great article on how to find hidden treasures using answer sites, a great resource for finding content.

 

Written August 25th, 2011 • By: Arnie Kuenn • Content Marketing

 

"Answer sites might just be the perfect marriage of social media and search."

 

 The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the ability to be both the inquisitor and the expert.

 

Generally, in human — shall we say, analog — interaction, we can answer each others questions based on our personal experiences. Answer sites make it possible to do this on a massive scale. This often means that the turnaround for a question is relatively fast; many questions get answers in less than a day. In fact, most questions have already been asked and answered, so getting an answer to common questions can be almost instant.

 

http://www.verticalmeasures.com/content-marketing-2/answer-sites-can-be-a-content-research-gold-mine/


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Rescooped by michel verstrepen from Enterprise Social Media
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When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | information analyst | Scoop.it
From www.business2community.com - November 26, 2011 8:33 PM

Food for thought from Toddi Gutner for Business2Community:

 

I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:

 

****Are You Mobilizing Communities or Just a Voice in the Crowd?

 

I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)

 

It's a juggling act but one I think we're all experiencing on one level or another.

 

Excerpt:

 

Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.

 

This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:

 

This is what particularly caught my attention:

 

**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?

 

**They can be positive, negative or have a perverse effect contrary to what was originally intended.

 

 

****So are there any unintended consequences to compulsively tweeting from an event or otherwise?

 

This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.

 

One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and

 

**related ability for analytic thought will be reduced to nanoseconds.

 

I'd love to hear your Thoughts?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/vNC1cn]


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Beth Kanter's comment, November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 3:59 PM
@BethKanter
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting?  Read on....
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Rescooped by michel verstrepen from Curation, Social Business and Beyond
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Content Curators Will Change The Way We Consume Information On The Web

From www.fingertipsmusic.com - October 15, 2011 7:45 PM

 This is a great article on curation from Finger Tips Music. There is much confusion out there, some people say content curation is just a buzz word, it is so much more and what I've highlighted below is just the tip of the iceberg.

 

Curated by JanLGordon covering  Content Curation, Social Media & Beyond

 

Here's what caught my attention:

 

Curating is not just filtering

 

****Curators must keep selections to a rigorous minimum.

 

**One long-running model is the site Very Short List, which selects but one thing a day to inform you about.

 

****The difference between filtering and curating is, however, more than quantitative.

 

******A curator aims to present web content in a manner that removes it from the medium’s inherent endlessness as well as its relentless robotic-ness.

 

****** This can be done only with the care and attention of an individual intelligence.

 

*******A curator, alive to context and nuance, has a voice, a sensibility, a vibe; there is something inherently idiosyncratic about curating.

 

http://www.fingertipsmusic.com/?p=7732


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Rescooped by michel verstrepen from Curation, Social Business and Beyond
Scoop.it!

Answer Sites Can Be a Content Research Gold Mine

Answer Sites Can Be a Content Research Gold Mine | information analyst | Scoop.it
From www.verticalmeasures.com - September 6, 2011 9:48 PM

 

Great article on how to find hidden treasures using answer sites, a great resource for finding content.

 

Written August 25th, 2011 • By: Arnie Kuenn • Content Marketing

 

"Answer sites might just be the perfect marriage of social media and search."

 

 The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the ability to be both the inquisitor and the expert.

 

Generally, in human — shall we say, analog — interaction, we can answer each others questions based on our personal experiences. Answer sites make it possible to do this on a massive scale. This often means that the turnaround for a question is relatively fast; many questions get answers in less than a day. In fact, most questions have already been asked and answered, so getting an answer to common questions can be almost instant.

 

http://www.verticalmeasures.com/content-marketing-2/answer-sites-can-be-a-content-research-gold-mine/


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