information analyst

bon à savoir

add your insight...

3 razones de peso por las que ya no puedes permitirte ignorar Google+

Read more at http://www.business2community.com/google-plus/3-compelling-reasons-can-longer-afford-ignore-google-0670455#Ftf3MlKpJUWRfKTL.99

I believe so...

Make shareable stuff

Helpful in knowing which clients will need you to pull content out of thin air for them >

Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure

Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.

Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing.

Thanks Marty for sharing.

SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). 

We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy.

Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.

My worst workout of the year so far was the time when I was listening to John Hantsch's podcast on this topic.  I was continually stopping to type out notes.  I am excited to dig into this free digital book.

John Jantsch is one of my favorite content creators and authors.  He shares so much practical content with achievable action sets. I fully understand why American Express promotes him as a great resource for helping small and medium size businesses.  Huge businesses love him also, but his target audience is busy small business owners.

The article focuses mostly on the visual marketing via web/ads/etc and is dead on in the conclusions. However, think about your sales people.

Are they really prepared to go out and have conversations with customers which include great stories around your company, the people and how you help customers?

If not, the next time an annoying pop up ad hits you in the face. Think about how your customers feel when your sales person visits and goes on and on about the product features and benefits.

It is not about it, it is all about how it is used. In sales we need to get to the point and tell a great story around the product usage.

Read Karen's insights  

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.

Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 

Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

They say a picture is worth a thousand words....

Have you noticed a trend toward calling everything the "new SEO"? I'm guilty too with my Storytelling Is The New SEO deck on Slideshare (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ). We are wrestling with what the absence of so much busy work creates.

I agree with this well written statement about the "new SEO":

"Search Marketing Integration merges the world of marketing with keyword themes and link building to get soaring organic visibility and better ROI. SMI is all about effective use of cross-departmental initiatives. In short, success in an SEO campaign will no longer come from the irrelevant and redundant tactics. The caliber to integrate SEO with the marketing initiatives (branding, press releases, events, products, etc.) of an organization will measure true SEO success."

Not sure about the "soaring" part, but I know any website I manage makes more money with a Phil Buckley or a Bill Ross along for discussions about "blue oceans", keywords and content.

Phil never loved the busywork anyway. Now he, and his fellow SEO experts have more time for thinking BIG PICTURE and helping to create content strategies, new Key Performance Indicators (KPIs), strategies and tactics that can WIN and WIN FAST in this new "social shares rule all" post SEO Is Dead world.

Loved this post because the tone is teaching, "cloud engineers" and so we interloping Internet marketers can learn too. Don't think understanding the cloud is important? Here are just a few Internet marketing CSF (Critical Success Factors) impacted by "cloud formation":

* Speed of your website.

* SEO acceptability of your website.
* Google acceptability of your content and site.

* Web 3.0 dynamic contingent logic firing in real time.

That last bullet is my favorite and least understood. Websites won't operate or be created the way we do now. The "appificaiton" of everything + the cloud = more sophisticated logic firing ln more cylinders, faster and faster, better and better.

The cloud is opening up possibilities. We are creating CureCancerStarter.org without much concern to image weight since the Amazon Content Delivery Network is taking much of the heavy lifting off the page. Multiple that one benefit by a hundred and you see why understanding the cloud is a CSF.

Do people actually read the content? Will it keep them following you?

I really like this article about the "why" and the "how-to" think differently about content creation.  I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer

Don't be yelling '"Buy this! Buy this!"  Be truly helpful

3. Write what people want to read, not what you want to write

Take the focus off of yourself if you want to win their trust!
4. Reference industry influencers
Help people know that you are always learning from the top minds in your industry.  Also, it will help your search engine juice!

5. Create content for all types of readers

 Help your customers feel at home in their community.  Think of ways to add value to their lives outside of your store.  The author gives an example of a real estate broker who made a blog about great pizza places.

6. There is more to content than links

Links are very important.  But don't let it blind you!  

7. Don't forget the "marketing" in content marketing

Don't be afraid to promote your content!  If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!" 

If you are shy, the author suggests writing something like this:

"Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"

8. It's all about relationships

Be an active team player.  Promote other writers' content.  This is important.  Engage!

9. Think like a publisher
Go to a book store and look at books and magazines.  Make your content look and feel like great traditional publishing.

Your job is to engage, entertain and inform!  Don't forget that

10. Use other sites to find out what kind of content people want

My worst workout of the year so far was the time when I was listening to John Hantsch's podcast on this topic.  I was continually stopping to type out notes.  I am excited to dig into this free digital book.

John Jantsch is one of my favorite content creators and authors.  He shares so much practical content with achievable action sets. I fully understand why American Express promotes him as a great resource for helping small and medium size businesses.  Huge businesses love him also, but his target audience is busy small business owners.

Facebook doesn't show enough of a infographic to allow it to have impact. To share there, make a photo of the top and link to another site.

Ken's Key Takeaway:  

I am sharing this link for two reasons.  I like that it shares a list of the most popular infographic.  I also like that it shows how to attempt to evaluate the ROI of an infographic.  

#businessdevelopment #smallbusiness #marketing #socialmedia

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."