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While still very early in its evolution and application, Siri is collecting a monster database of human behavior. Siri goes beyond “need” to “intent” – not what somebody wants, but why.
Call it technographic, call it behavioral or call it semantic – whatever the term, Apple, not Google or Microsoft, may be ushering in the era of Web 3.0 and language-based search (and with it, capturing the ad dollars that will surely follow.)
Via Pierre Tran
