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Rescooped by michel verstrepen from A New Society, a new education!

Scoop.it!

Social Consumers and the Science of Sharing [INFOGRAPHIC]

From mashable.com - October 29, 2011 12:02 PM

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.

"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!

The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.

The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."

Intro:

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?

What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.

****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

But regardless of what kind of consumer you’re trying to reach or what you’re selling,

****your SEO better be top notch — search is the most important influence on the web.

The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

You'll find some amazing statistics this is definitely worth your time.

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

http://mashable.com/2011/10/25/social-consumer-sharing-infographic/

Via janlgordon, juandoming

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Rescooped by michel verstrepen from Curation, Social Business and Beyond

Scoop.it!

Don't Underestimate the Power of Social Networks

From www.cmswire.com - October 4, 2011 5:04 PM

This piece was written by Oscar Berg (@oscarberg) for CMS Wire and curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.

I was especially drawn to this article in relation to Scoopit, as I know from discussions I've had with Guillaume Decugis, this very much speaks to his vision of what this platform could and should become.

**By sharing content and helping each other source, review and curate topics of interest, we stay informed, expand the conversation and contribute to others. It's like a collective intelligence of sorts.

**An essential part of community building is giving others credit if you repost their content and thanking them for posting it.

Intro:

"Since the dawn of time, primates have relied on social networks to help the whole group with their environments.

This of course applies to humans and our enterprises as well."

Here's what caught my attention:

Understanding the Dynamic of Your Networks

Today we also have information technologies such as social software that anyone can use to build, nurture and make use of their informal networks.

**And as the informal networks become visible, they become more usable to both individuals and organizations

**as we can better understand their dynamics and how to make proper use of them.

**In an environment where change is business as usual and being

**more responsive, agile and innovative is the only way to adapt to the environment, who can afford not to understand the dynamics of networks and harness their power with the use of social technologies?

Why and for how long?

http://www.cmswire.com/cms/social-business/dont-underestimate-the-power-of-networks-012890.php

Via janlgordon

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Rescooped by michel verstrepen from Curation, Social Business and Beyond

Scoop.it!

How Content Curators Are Connecting Online "Communities of Interest" | The Guardian

From www.guardian.co.uk - October 22, 2011 11:45 AM

From the article intro: The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands. Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called "communities of interest".

"It's no longer just social media that's social any more – all media is becoming social thanks to the maturation of creative tools and digital distribution," says Troy Young, president of SAY Media.

Technology has democratised publishing. This, in turn, has resulted in a new breed of media businesses that see themselves more as curators of content rather than owners.

New technology is creating new opportunities to socially interact and is also enabling end users to become their own content curator...

[read full article http://j.mp/oWuqnC]

Via Giuseppe Mauriello, Robin Good, janlgordon

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