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Today's younger generation has a reputation of being glued to the cellphones and tablets. It's where they chat with their friends, find out the latest hot spots in town and, believe it or not, keep up with the world. In their own way, of course. Via Dr. Susan Bainbridge 
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With over 73 percent of online adults now using a social networking site, social media has dramatically impacted the world in both positive and negative ways. It has left many people to wonder how and if social media can mentally affect people. Via Dr. Susan Bainbridge
Stephen Dale's curator insight,
April 17, 2014 8:11 AM
The article looks at the effects on society and individuals by the evolution of social media and social networks. Perhaps not surprisingly, the author - Lemoyne College professor of psychology Krystine Batchois - finds both good and bad.
The downside identified by Batchos includes:
- cyber-bullying - younger people adapting more to on-line interactions and therefore lacking real-life social skills - mental health problems
Batcho asserts: : “The greater the social media use over time, the life satisfaction decreases,”
I think I'd agree with that. There can be no real substitute for real-world life and experience.
smadar yona's curator insight,
April 19, 2014 5:25 AM
מיועד לתמיכה בכתיבת החלק של חשיבות המדיה החברתית כעולמון בפני עצמו. תרבות חדשה שנוצרת עם כללים וחוזקות משלה
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WEB – Les comptes de Skype sur Twitter et sur Facebook ont été piratés par la «Syrian Electronic Army»… Via Florent Dabernat
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Here is a compilation of the 36 Rules of Social Media from key social media gurus and marketers from all industries. Via Dr. Susan Bainbridge
基督教新媒體運動's curator insight,
March 9, 2013 5:29 AM
Key Insight: "Social Media doesn’t exist in a vacuum. Make traditional media and social media work together. (Please, integrate strategies!)"
基督教新媒體運動's curator insight,
March 9, 2013 5:31 AM
Key Insight: "Social Media doesn’t exist in a vacuum. Make traditional media and social media work together. (Please, integrate strategies!)"
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This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Intro:
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. **He provides context for the content so that it's more than a collection of information 3 Reasons your content marketing strategy needs content curation: 1. Offering your audience a combination of original and third party content provides a branded context for your work 2. Curating other people's content positions you and/or your organization as a tastemaker in your field 3. Creating sufficient content is a marketing and business challenge 12 Attributes of a successful content curation strategy: Here are a few things that caught my attention: *Has defined measurable goals As part of your content marketing strategy and by extension your marketing plan, content curation needs objectives that are associated with your business. **Targets a specific audience . *Content curation like other forms of content marketing requires understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people realize that it isn't just about information seeking, it's also about synchronizing a community" Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/SpJEfQ} Via janlgordon, Beth Kanter
Danielle M. Villegas's curator insight,
January 18, 2013 8:39 PM
This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists.
Read this one carefully, as it's chock full of good advice. --techcommgeekmom 
Better Homes, Better Life's comment,
January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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This piece was written by Eric Brown for social media explorer.
I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of machine aggregation and Human Curation) are starting to pick up steam.
Here are some highlights:
Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.
**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
The author says and I agree with him:
**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".
There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:
**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.
**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC
**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article: [http://bit.ly/kmZvJg]
Via janlgordon
's comment May 23, 2012 4:36 AM
What a truth! TY!!
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![Here's A Content Marketing Plan That Delivers Results! [Infographic included] | information analyst | Scoop.it](https://img.scoop.it/GhGTaRk1SIqaxkqqW14_CDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.
**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic.
Here are a few highlights from the article:
He compares selecting and producing content to what he calls "bricks" and "feathers".
Bricks are referred to as research reports
**are larger content productions such as research reports, events, white papers . video series, mobile apps, etc
**have the potential to make a larger splash when executed and promoted correctly.
Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience. The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.
Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"
Read article and see infographic here: [http://bit.ly/A6NhFb] Via janlgordon
Beth Kanter's comment,
February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment,
February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment,
February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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Some people do have expertise about online networking, and they can prove helpful to your organization. You just have to know how to find them. (What makes a true social media expert? Via Dr. Susan Bainbridge
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This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.
Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/
Intro:
I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..
Selected by Jan Gordon covering "Pinterest Watch"
See the full video here: [http://bit.ly/x2qRyD] Via janlgordon
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This very informative article was written by Shobha-Atre for Fulltraffic blog
"Content curation can and WILL play a vital role in advertising your business and providing greater exposure to your products in the market."
Here's what caught my attention - a few takeaways:
Content curation helps in defining a niche target audience and providing content relevant to their needs.
It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.
In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.
Brand building can be a huge exercise and also challenging for many companies at the same time.
However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.
It saves valuable time and effort of the online users in searching for enormous amount of information on the web.
Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.
Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.
Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/s1py23] Via janlgordon
Robin Good's comment,
December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment,
December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
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New terms, phrases and acronyms are constantly emerging across social networks. Via Dr. Susan Bainbridge, Yael Even-Levy, PhD (Second Life: JoelleYalin)
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How do you earn respect, stand out, and get noticed in noisy social-media circles? Take a cue from the Web's biggest influencers. Via Dr. Susan Bainbridge
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Rescooped by michel verstrepen from The 21st Century |
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Social media has truly become a daily part of most people's lives, with usage patterns changing dramatically over the past few years.
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Rescooped by michel verstrepen from we-Learning |
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We've talked to the experts about what they use for inspiration, collaboration, and getting down to the business of design in a social media world. Here are some of the suggestions they offered up.
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Rescooped by michel verstrepen from Curation, Social Business and Beyond |
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This piece and infographic is from Adam Vincenzini on his blog.
I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search
Here are some highlights:
Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.
Where do online influencers operate?
**They are active everywhere:
Most popular are:
blogs, Twitter, Facebook, YouTube, Online
communities, discussion boards
Assumptions:
**Influencers are active on Twitter
**Influencers operate some for of blogging hub
Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data
The initial steps involve:
1. Search by keyword
2. Search by location
3 tools useful in the process: The first two you can also search by location:
**followerwonk.com - then run this through another influencer tool -
tweetlevel to give it even more relevance (this isn't fool proof)
**locafollow.com
**twingulate.com
There are more suggestions in this piece having said that:
**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.
** this can help narrow things down, significantly
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/7humubp]
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Rescooped by michel verstrepen from The 21st Century |
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By Cindy King We asked social media experts for their most valuable tool for small businesses using social media. Here are 13 tools to help you execute your social media strategy effectively.
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Scooped by michel verstrepen |
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![John Hagel: Resolving the Trust Paradox [re: biz stories] | information analyst | Scoop.it](https://img.scoop.it/LOOHZ1yXdI6H6r_HtaTzaTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I love paradox, as anyone can tell from the name of the research center that I run with John Seely Brown in Silicon Valley – the Center for the Edge. Paradox is basically a puzzle, often juxtaposing two elements that...
This post by John Hagel goes under the category of "Thinking better about biz storytelling."
Sharing stories builds trust. This is a wonderful thing. But as John shares, it's a double-edge sword. Here's the paradox the author discusses: "In a nutshell, here’s the paradox. Everyone thinks that trust is important. Yet, at the same time, trust in individuals and institutions is eroding."
What does this mean to you as you share your business stories? "It turns out that the very practices that helped us to build trust in the past are now contributing to the erosion of trust," says Hagel.
He then discusses new approaches to building trust: vulnerability, will, being forward-looking, and others.
This article is a must read to be able to respond to today's always shifting business landscape. And so can more consciously work with your stories to keep you successful.
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Rescooped by michel verstrepen from The 21st Century |
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Rescooped by michel verstrepen from The 21st Century |
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Back in December I shared results of a surveywhich revealed, among many other things, that marketers don't get it. They don't get why consumers want to engage and follow their brands in the social media space
Read more: http://www.stargroup1.com/blog/even-more-proof-major-disconnect-between-brands-and-consumers-when-it-comes-social-media#ixzz1jD9JzjSh
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Rescooped by michel verstrepen from Content Curation World |
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This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.
Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem
"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'
Here's what caught my attention:
****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.
The Scoopit team agrees!
My input:
****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -
**Know your audience
**Know their pain points
**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience
**Select only the best content, don't just aggregate links that add to the noise
**Become a trusted resource - many opportunities will come to you, it's your time to shine
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/tF0opI]
Quality Matters!
A MUST read!!!
Check also:
- http://www.scoop.it/webwizard
- http://www.scoop.it/t/the-scoop-it-spotlight
- http://blog.scoop.it/en/2011/11/30/lord-of-curation-series-gust-mees/
![[#Infographie] Analyse des utilisateurs des réseaux sociaux en 2013 | information analyst | Scoop.it](https://img.scoop.it/ZO8XvrWJaWOBadN9pdFFXDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Probably not news to most of us (no pun intended), since it seems to me that millennials thrive on immediacy of news, and attribute well served by social media. The desire (or even recognition) for accuracy, or journalistic insight, appears to be less important. But maybe my perspective is influenced by my 17-year career at Reuters, where accuracy always took precedent over timeliness.
Reading time: 3 mins
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