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Many companies allow the concept of strategy and planning -- which should drive them forward -- to simply be buzzwords for executives. Let's fix this! 
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Scoop.it!
In 2015, we explored whether customer experience really matters to business success or whether CX is just the latest hype. Our conclusion: superior CX drives superior revenue growth in industries where customers are free to switch business and competitors deliver a differentiated customer experience. This year we repeated our study to see if the results held true across an additional year of data. Via Pantelis Chiotellis
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![Why Brands Must Embrace Visual Social Media in 2013 [infographics] | information analyst | Scoop.it](https://img.scoop.it/04wqBzr0Q4EBepYMCOCgHTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.
Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.
Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth. For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling... Via Lauren Moss
Bart van Maanen's curator insight,
January 8, 2013 5:34 AM
Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie. Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info 
Janet Louise Stephenson's curator insight,
May 3, 2013 10:28 PM
They say a picture is worth a thousand words....
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This very informative article was written by Shobha-Atre for Fulltraffic blog
"Content curation can and WILL play a vital role in advertising your business and providing greater exposure to your products in the market."
Here's what caught my attention - a few takeaways:
Content curation helps in defining a niche target audience and providing content relevant to their needs.
It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.
In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.
Brand building can be a huge exercise and also challenging for many companies at the same time.
However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.
It saves valuable time and effort of the online users in searching for enormous amount of information on the web.
Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.
Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.
Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/s1py23] Via janlgordon
Robin Good's comment,
December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment,
December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
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This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.
Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem
"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'
Here's what caught my attention:
****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.
The Scoopit team agrees!
My input:
****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -
**Know your audience **Know their pain points **Find and select the best content, add your own opinions, information or anything that will provide more value for your audience **Select only the best content, don't just aggregate links that add to the noise **Become a trusted resource - many opportunities will come to you, it's your time to shine
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/tF0opI]
Via axelletess, janlgordon, Robin Good
's comment December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment,
December 4, 2011 2:59 PM
@Karen Dietz
Thanks Karen! 2012 is going to be an amazing year for all of us!! 
Gust MEES's curator insight,
February 14, 2013 7:39 AM
Quality Matters!
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![Social Consumers and the Science of Sharing [INFOGRAPHIC] | information analyst | Scoop.it](https://img.scoop.it/ywVdN2O8fBzCSBKcjyIAaDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.
"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!
The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.
The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."
Intro:
If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?
What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.
****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.
But regardless of what kind of consumer you’re trying to reach or what you’re selling,
****your SEO better be top notch — search is the most important influence on the web.
The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.
You'll find some amazing statistics this is definitely worth your time.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
http://mashable.com/2011/10/25/social-consumer-sharing-infographic/
Via janlgordon, juandoming
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My 2016 predictions focused on the shifting world of customer experience. I have viewed experience through a next generation lens, realizing that our interaction paradigms will change considerably in the next five years (conversational systems, ecosystems, virtual reality, augmented reality, etc.). Rather than expand on that theme this year, I am shifting my lens to purpose. At the end of the day, it’s about human well-being. The experiences that business and government create are in some way linked to our own life experiences – and ultimately our well-being. History tells us that we experienced great improvements in the standard of living of developed countries during a special century between 1870 and 1970 – but there has been little change since. Via Farid Mheir, massimo facchinetti, Patrick Bouillaud
Farid Mheir's curator insight,
January 18, 2017 2:57 PM
Another set of predictions for the year but in the context of exponential growth.
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Design management is a complex field; it doesn’t relate to a single design discipline and the exact responsibilities attached to a design manager will depend on the organization they work for, the size of that organization (and the tier in the hierarchy at which the manager operates), the industry they work in, the current market position and to a large extent the perceived importance of design to the business.That means that defining “design management” becomes a near impossible task
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Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ Via Martin Gysler
Neil Ferree's curator insight,
October 20, 2013 10:33 AM
Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business
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I have to admit I do like
4. Talk about local events – but do it strategically! How can you do this strategically? Example of what NOT to do: Write about a local event. Post it on Facebook and expect to get a lot of shares. Then, get bummed out because you received 1 like and no shares. What happened? See below!
The take away on this is THINK LOCAL!! Via Level343
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In this video, natural language processing expert Russell Wright from Theme Zoom explains the difference between premium curation for corporations and curation for small businesses.
There is some very good information for small businesses.
Here are a few things Russell talks about:
He suggests tools for aggregating information, (he mentions Curata a lot for corporations and he has a relationship with them and it almost seems like he's plugging them a lot, but stick with it, you might find one or two things that will help you along the way).
Here are a few things he talks about:
**how to have the right site architecture for good SEO
**adding context, how to use curation to show your expertise using the monitization model, he explains this in more detail.
**Provide a better valued insight or create a new conversation, give your opinion on the content you're curating, find a creative way to add meaning without going overboard.
**You have to be clear about what service you're providing, reduce your topics and themes by only having 4 or 5 keywords so you are continually providing valuable information to your audience.
**Don't be too broad, match your topic with your brand message.
http://www.youtube.com/watch?v=UV--va4x2n0 Via janlgordon
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