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A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg] Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products. For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post. Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/
Via Martin Gysler, Robin Good
Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg] Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business. Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/
Via Martin Gysler
I’m on a FeedBurner roll at the moment. Yesterday I showed you how you can tweet out new posts using FeedBurner. And today I thought it would be good to run through all of the useful settings that FeedBurner has to offer. If you’re not a FeedBurner user (hint: you really should be), I’m afraid that the majority of this article is not for you. It took me rather a long time to realize that there is a lot more to FeedBurner than meets the eye. I would typically register a blog with the service and move on with my day. But it’s worth spending a few minutes on your options.
Before you make a start on the tips below, make sure that you have followed the step by step FeedBurner signup process I laid out in this post...
Via Martin Gysler
Excerpt from article intro: With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? To help make your content stand out, we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+ ...
Via Giuseppe Mauriello, Martin Gysler
Last week I had the opportunity to present my views on social media analytics at Business Insider’s Social Media Analytics conference (you can view the slides from my presentation here). The lessons I presented were based on my own experience, both based on my work at SAP but also on discussions with my peers in the industry. They were centered around the following three key takeaways: 1. Differentiate, but be consistent Although this sounds like an oxymoron, defining a consistent social media analytics framework can help create a common vocabulary and allow you to learn by being able to consistently compare across your various campaigns. There are three key dimensions as shown on the chart above...
Via Martin Gysler
If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011. There were strong arguments for and against the change. Although Klout stated “a majority of users will see their scores stay the same or go up”, there seems to be more that dropped than not. Many saw a drop of of 15+ points. My personal score dropped 19 points. I am yet to receive an explanation or a response to my email from Klout as to the change and to several other very important questions I asked them. As Danny Brown summarized in the article, “Is Klout Using Our Privacy to Violate our Privacy?” there are concerns that Klout is creating and publicly publishing profiles of minors set to private on Facebook for people who haven’t ever signed up for Klout...
Via Martin Gysler
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A very interesting comparison of several measurement tools and what they really measure. [note mg] For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions. But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential? It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence. Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/
Via Martin Gysler
By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you? Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise. How do these people find help? Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here.... Read more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/
Via Martin Gysler
We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, but this a different kind of list. Golden Link #1 http://mentionmapp.com Mentionmapp is a simple tool to help you discover groups of people that Twitter users connect with the most. Simple: Enter a Twitter handle and watch a map of connections appear. Thicker lines indicate more interactions and recent mention between individuals...
Via Martin Gysler, Anise Smith
In the latest Method 10x10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.
Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?
Brands as Patterns We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element...
Via Martin Gysler
Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+. And if you ask me, this is a big deal. ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.
The app isn't simple to install, unfortunately. You need some server administration skills so you can host ThinkUp on your own Web server or run it on an instance of Amazon's EC2 cloud-computing service. (More on that point later.)...
Via Martin Gysler
Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it. What is a Ripple The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post...
Via Martin Gysler
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