information analyst

The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Selon une étude, au premier trimestre 2012, Facebook se fait très largement battre par Twitter en matière de performance publicitaire.

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.

"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!

The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.

The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."

Intro:

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?

What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.

****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

But regardless of what kind of consumer you’re trying to reach or what you’re selling,

****your SEO better be top notch — search is the most important influence on the web.

The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

 You'll find some amazing statistics this is definitely worth your time.

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

http://mashable.com/2011/10/25/social-consumer-sharing-infographic/

Einstein said "everything must be made as simple as possible, but not one bit simpler". That concept, often tied to Occam's Razor, is very powerful when looking at new theories and models.

I decided to apply this process to social business and in so doing something emerged that I believe is very useful in understanding social in the enterprise.

In a document that we published last year called The Social Business Framework, we explored the two key levers that can be applied to socialize business, content and community. A year later and after quite a bit of research on social business, I now believe that there was a missing element beyond content and community that is critical for building a complete enterprise social strategy. This third element is collaboration.

http://www.enterpriseirregulars.com/41540/the-three-cs-of-social-business/

The confusion is understandable because not only do they resemble each other in form and function, but their features change regularly. In fact, in the past year, Facebook entirely changed the function and purpose of Facebook Groups without changing the name. In fact, for awhile, "New Groups" and "Old Groups" co-existed on Facebook before the "Old" ones were retired for good.