information analyst

Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing. 

In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance. 

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

Have you noticed a trend toward calling everything the "new SEO"? I'm guilty too with my Storytelling Is The New SEO deck on Slideshare (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ). We are wrestling with what the absence of so much busy work creates.

I agree with this well written statement about the "new SEO":

"Search Marketing Integration merges the world of marketing with keyword themes and link building to get soaring organic visibility and better ROI. SMI is all about effective use of cross-departmental initiatives. In short, success in an SEO campaign will no longer come from the irrelevant and redundant tactics. The caliber to integrate SEO with the marketing initiatives (branding, press releases, events, products, etc.) of an organization will measure true SEO success."

Not sure about the "soaring" part, but I know any website I manage makes more money with a Phil Buckley or a Bill Ross along for discussions about "blue oceans", keywords and content.

Phil never loved the busywork anyway. Now he, and his fellow SEO experts have more time for thinking BIG PICTURE and helping to create content strategies, new Key Performance Indicators (KPIs), strategies and tactics that can WIN and WIN FAST in this new "social shares rule all" post SEO Is Dead world.