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Rescooped by michel verstrepen from visualizing social media
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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | information analyst | Scoop.it
From www.corporate-eye.com - January 7, 2013 2:26 PM

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.

 

Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.

 

Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
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Bart van Maanen's curator insight, January 8, 2013 5:34 AM

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info
Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

They say a picture is worth a thousand words....
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Rescooped by michel verstrepen from visualizing social media
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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | information analyst | Scoop.it
From www.ragan.com - December 1, 2012 10:57 PM

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...

 

Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


Via Lauren Moss
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Rescooped by michel verstrepen from Animateur de communauté
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | information analyst | Scoop.it
From www.business2community.com - December 11, 2012 7:03 AM

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.

 

It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.

 

Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Sophie DAVID, Pierre Wouters
more...
Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."
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