information analyst

I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.

Nine ways to make curation work for your brand.

Become a Content Curation King

Sean Carton | August 29, 2011

"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).

Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.

Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:

http://www.clickz.com/clickz/column/2104954/content-curation-king

Urbanspoon has signed a deal with Zagat that will see over 25,000 Zagat reviews featured prominently on Urbanspoon.

Urbanspoon has signed a deal with Zagat that will see over 25,000 Zagat reviews featured prominently on Urbanspoon.

Urbanspoon tells WebProNews, “”We’re excited to be working with Zagat – the pinnacle of high end restaurant reviews. Providing diners with easy access to Zagat reviews directly on their smartphones will make it even easier to select the best dining options.”

“Our goal at Urbanspoon is to give users the most accurate, in-depth look at local restaurants to help inform their decision about what new spots to try and which favorites to keep on their go-to list,” said Urbanspoon GM Kara Nortman. “Bringing in content from Zagat, arguably the most famous name in restaurant reviews, adds another layer of trusted insight to help people find the best restaurants in their cities.”

Zagat’s ratings and recommendations for restaurants will appear alongside Urbanspoon’s aggregated content. Users will be able to access the reviews along with general business info, photos and related blog posts.

This is the whole piece, there's a visual to show you how it'll look when you click here and scroll to the bottom.

http://www.scoop.it/t/content-curation-social-media/p/418629223/curation-at-it-s-best-urbanspoon-adds-zagat-reviews