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We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.
7 Reasons You Must Curate Content
* Can't Create Sustainable Online Community Without Curating.
* Reach.
* Costs.
* Digitally Listening (is different).
* Authority.
* Tribes.
* Sustainable Online Community (so important its worth two listings).
Content curation is how you TEST and so protect your site's content creation. Content curation lowers your content creation costs and insures your current SEO ranks. Bet you agree, after flipping through this Hailku Deck (slides) content curation is a CSF (Critical Success Factor) for digital marketing.
Promise to follow with a deck on our favorite tools for content curation with @Scoop.itat the top of the list.
Via Martin (Marty) Smith
Search Engine Optimization or SEO is no longer what it was a couple of years back. Now, an SEO specialist needs to widen his skill-set to survive in his profession, and shift towards Search Marketing Integration or SMI.
Via Martin (Marty) Smith
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
Via janlgordon, Steven Hughes
Analysis of two years of Scoopit use to curate and create content marketing.
Via Martin (Marty) Smith
This is a great article on curation from Finger Tips Music. There is much confusion out there, some people say content curation is just a buzz word, it is so much more and what I've highlighted below is just the tip of the iceberg. Curated by JanLGordon covering Content Curation, Social Media & Beyond Here's what caught my attention: Curating is not just filtering ****Curators must keep selections to a rigorous minimum. **One long-running model is the site Very Short List, which selects but one thing a day to inform you about. ****The difference between filtering and curating is, however, more than quantitative. ******A curator aims to present web content in a manner that removes it from the medium’s inherent endlessness as well as its relentless robotic-ness. ****** This can be done only with the care and attention of an individual intelligence. *******A curator, alive to context and nuance, has a voice, a sensibility, a vibe; there is something inherently idiosyncratic about curating. http://www.fingertipsmusic.com/?p=7732
Via janlgordon
Not all that long ago (think 2002), people would think you were crazy when you talked about **the powerful intersection of community and content. Online communities? Those died in the dot com bust. Today, marketing professionals are starting to come around, but they still have a ways to go. **Few people fully grasp how the interplay between content and community can change how organizations function internally and externally. Previous articles in this series have addressed content, so let's now turn our attention to community. Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.: Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation: Intersecting with communities, social network presences of interest, and influencers in an effort to build reputation Research: Using small private communities like a marketing petri dish—a closed, controlled space where customers can be studied **The real value of customer communities, however, is quality and efficiency—efficiency of reach, feedback, communication cycles, and amplification. Read more: http://www.marketingprofs.com/articles/2011/6007/how-communities-are-changing-marketing-and-four-community-building-lessons#ixzz1ZBDLVebx
Via janlgordon
Einstein said "everything must be made as simple as possible, but not one bit simpler". That concept, often tied to Occam's Razor, is very powerful when looking at new theories and models. I decided to apply this process to social business and in so doing something emerged that I believe is very useful in understanding social in the enterprise. In a document that we published last year called The Social Business Framework, we explored the two key levers that can be applied to socialize business, content and community. A year later and after quite a bit of research on social business, I now believe that there was a missing element beyond content and community that is critical for building a complete enterprise social strategy. This third element is collaboration. http://www.enterpriseirregulars.com/41540/the-three-cs-of-social-business/
Via janlgordon
Great post written by Eric Brown for Social Media Explorer - This is what caught my attention: Curation — the act of human editors adding their work to the machines that gather, organize and filter content. “Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter. “Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.” Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media. “Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view. http://www.socialmediaexplorer.com/social-media-marketing/is-content-curation-the-new-community-builder/
Via janlgordon
This is a glitch in search today but someone is building a better mousetrap and we just have to live with the noise for the time being. Hopefully those of us who curate are helping people find good, relevant pieces on a particluar topic as things evolve. Intro: Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthle. Good content takes time. Good content that we may value, may take even longer to produce and in some cases may take longer to find. Why? If the person who has authored it has not written equally for search engines as well as for their audience, and if it doesn’t possess the ”right” linkage and properties that meet Google’s search algoritham-it may fall quietly by the wayside. Thus we have more noise than signal and more of a glut of worthless, search friendly content. http://directmarketingobservations.com/2011/08/15/search-quality-content-is-an-oxymoron/?blogsub=confirming#subscribe-blog
Via janlgordon
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Riffing Ascent Internet (Marty Note)
Jason Nelson from Ascent Internet just helped with a great guest blog post for Curagami about why "free websites" aren't so free (goes live tomorrow). Today I noticed he was sharing information about Content Delivery Networks, CDNs. I shared my experience with loading Akamai on the site my team and I managed back in the day.
CDNs are great, but there are issue you need to know about I share in the G+ post that riffed on Jason's original. I'm including this post in Web Design Revolution because its VERY important for graphic designers to understand CDN basics and potential issues.
The issues are confusing enough you can run around for a long time not realizing its your CDN installation causing that "page not found" problem. Great share by Jason and Ascent Internet and don't be so scared by my post you DON'T use an important tool in a social / mobile / connected time.
My note about CDN's & Ascent Internet's Share Is Here
https://plus.google.com/102639884404823294558/posts/ioYuNU7VJSL
Via Martin (Marty) Smith
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.
Via Michael Q Todd
We have been following the mantra of "Content Is King". With the overflow of people following this great advice, we now must focus on building trust through great content.
Via Ken Morrison
From the article intro: The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands. Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called "communities of interest". "It's no longer just social media that's social any more – all media is becoming social thanks to the maturation of creative tools and digital distribution," says Troy Young, president of SAY Media. Technology has democratised publishing. This, in turn, has resulted in a new breed of media businesses that see themselves more as curators of content rather than owners. New technology is creating new opportunities to socially interact and is also enabling end users to become their own content curator... [read full article http://j.mp/oWuqnC]
Via Giuseppe Mauriello, Robin Good, janlgordon
This piece was written by Oscar Berg (@oscarberg) for CMS Wire and curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit. I was especially drawn to this article in relation to Scoopit, as I know from discussions I've had with Guillaume Decugis, this very much speaks to his vision of what this platform could and should become. **By sharing content and helping each other source, review and curate topics of interest, we stay informed, expand the conversation and contribute to others. It's like a collective intelligence of sorts. **An essential part of community building is giving others credit if you repost their content and thanking them for posting it. Intro: "Since the dawn of time, primates have relied on social networks to help the whole group with their environments. This of course applies to humans and our enterprises as well." Here's what caught my attention: Understanding the Dynamic of Your Networks Today we also have information technologies such as social software that anyone can use to build, nurture and make use of their informal networks. **And as the informal networks become visible, they become more usable to both individuals and organizations **as we can better understand their dynamics and how to make proper use of them. **In an environment where change is business as usual and being **more responsive, agile and innovative is the only way to adapt to the environment, who can afford not to understand the dynamics of networks and harness their power with the use of social technologies? Why and for how long? http://www.cmswire.com/cms/social-business/dont-underestimate-the-power-of-networks-012890.php
Via janlgordon
I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy. Nine ways to make curation work for your brand. Become a Content Curation King Sean Carton | August 29, 2011 "Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience. Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind: http://www.clickz.com/clickz/column/2104954/content-curation-king
Via janlgordon
Absolutely fascinating! Intro: In 2008 the number of devices connected to the Internet surpassed the number of people connected, and in 2020 there will be 50 billion things connected, 7 times the world’s population, according to Dave Evans of Cisco. The infographic below highlights some of the key features of the Internet of things, including the pace of growth, how external data can be aggregated so that your alarm clocks, cars, and coffee makers make decisions to fit with your schedule, and that some cameras and computers are now just a cubic millimeter. An amazing statistic is that by end of 2011, 20 typical households will generate more Internet traffic than the entire Internet in 2008. That is slightly unbelievable, and I would like to know how they define ‘typical’ and what data is generated for Internet communication. However it is important to recognize that the Internet of things is one of the most important ways to understand our connected future. Pervasive connectivity, and the amazing things we will be able to do with that, will shape our lives. http://rossdawsonblog.com/weblog/archives/2011/09/the-internet-of-things-will-dwarf-the-internet-of-people.html
Via janlgordon
This is a glitch in search today but someone is building a better mousetrap and we just have to live with the noise for the time being. Hopefully those of us who curate are helping people find good, relevant pieces on a particluar topic as things evolve. Intro: Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthle. Good content takes time. Good content that we may value, may take even longer to produce and in some cases may take longer to find. Why? If the person who has authored it has not written equally for search engines as well as for their audience, and if it doesn’t possess the ”right” linkage and properties that meet Google’s search algoritham-it may fall quietly by the wayside. Thus we have more noise than signal and more of a glut of worthless, search friendly content. http://directmarketingobservations.com/2011/08/15/search-quality-content-is-an-oxymoron/?blogsub=confirming#subscribe-blog
Via janlgordon
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