InfiniGraph tracks social network use to measure user connection strength to brands, friends and followers, and to develop influencer segmentation, brand affinity analysis and help identify social activity hubs.
finiGraph enable brands a smarter, faster and more intelligent way to source relevant content "curation" while harnessing consumer social behavior to create the world's smartest interest graphs for Facebook Ad Buys, Content Optimization and Intelligent Media Planning. Using Real Time Social Intelligence, we increase your clicks, engagement and reach - maximizing your social investment. Above here, search on a brand name now or make a request and let us show you.
La curation est à la mode et parmi les outils les plus connus et les plus utilisés comme Scoop.it, Storify ou encore Pearltrees, certains se démarquent en proposant une interface plus intuitive ou des fonctionnalités originales.
In this video, natural language processing expert Russell Wright from Theme Zoom explains the difference between premium curation for corporations and curation for small businesses.
There is some very good information for small businesses.
Here are a few things Russell talks about:
He suggests tools for aggregating information, (he mentions Curata a lot for corporations and he has a relationship with them and it almost seems like he's plugging them a lot, but stick with it, you might find one or two things that will help you along the way).
Here are a few things he talks about:
**how to have the right site architecture for good SEO
**adding context, how to use curation to show your expertise using the monitization model, he explains this in more detail.
**Provide a better valued insight or create a new conversation, give your opinion on the content you're curating, find a creative way to add meaning without going overboard.
**You have to be clear about what service you're providing, reduce your topics and themes by only having 4 or 5 keywords so you are continually providing valuable information to your audience.
**Don't be too broad, match your topic with your brand message.
This article was written by Marshall Kirkpatrick for ReadWriteWeb
You make data. A lot of it. From Web browsing to link sharing to photos published online, from phone bills to medical records to online banking - almost all of us produce an incredible amount of electronic data that slips right through our fingers...
Here's What Went Live 10/19 In case you didn't see it: Very exciting!
Singly 1.0 began rolling out to developers Oct. 19, 2011
****Those first users will be able to build apps that search, sort and visualize contacts, links and photos that have been published by their own accounts on various social networks but also by all the accounts they are subscribed to there.
****Want to search the contents of every link shared by every person you're subscribed to on Twitter (at least as far back as Singly can access)?
****Want to make a slideshow of all the Instagram photos your contacts have posted that have a certain hashtag in them? Or were on a weekend? Or whatever other criteria you can think of? Those kinds of things are possible now.
This is a great article on curation from Finger Tips Music. There is much confusion out there, some people say content curation is just a buzz word, it is so much more and what I've highlighted below is just the tip of the iceberg.
Curated by JanLGordon covering Content Curation, Social Media & Beyond
Here's what caught my attention:
Curating is not just filtering
****Curators must keep selections to a rigorous minimum.
**One long-running model is the site Very Short List, which selects but one thing a day to inform you about.
****The difference between filtering and curating is, however, more than quantitative.
******A curator aims to present web content in a manner that removes it from the medium’s inherent endlessness as well as its relentless robotic-ness.
****** This can be done only with the care and attention of an individual intelligence.
*******A curator, alive to context and nuance, has a voice, a sensibility, a vibe; there is something inherently idiosyncratic about curating.
This post was written by Tony Karrer from Aggregage
He has some interesting things to say about an article he read by Ville Kilkku, which was all about the future of content curation, the title of the piece he's referring to in this post is "Klout, Triberr, paper.li, and the future of content curation".
Intro
He says,
"Reading this article made me realize that people curation should be a lot of what we are really talking about here. But before I get to that, let me step through what he talks about. He takes us through a few different models of content curation. I’m going to need to compare these to my post on Marketing via Aggregation, Filtering and Curation – Tools and Resources to see if this classification changes things."
He then talks about three major trends in content curation:
From individual content curators to crowdsourced content curation: Individuals cannot keep up with the pace of new content, even though they have better discovery tools than before. Crowdsourcing can, although it is not suitable for promoting radical new ideas: the dictatorship of the masses is unavoidably conservative.
From manual to semi-automated content curation: Individual content curators are forced to automate as much of the process as possible in order to stay relevant. From content curation to people curation: When there is too much content, you vet the content creators, manually or automatically. Those who pass get exposure for all of their content.
What caught my attention:
How do these trends interact? Social networking of the content creator is vitally important in order to create an audience as isolated content becomes increasingly difficult to discover and curation focuses on people instead of individual content. Build it, and they will come, is dead.
Urbanspoon has signed a deal with Zagat that will see over 25,000 Zagat reviews featured prominently on Urbanspoon.
Urbanspoon has signed a deal with Zagat that will see over 25,000 Zagat reviews featured prominently on Urbanspoon.
Urbanspoon tells WebProNews, “”We’re excited to be working with Zagat – the pinnacle of high end restaurant reviews. Providing diners with easy access to Zagat reviews directly on their smartphones will make it even easier to select the best dining options.”
“Our goal at Urbanspoon is to give users the most accurate, in-depth look at local restaurants to help inform their decision about what new spots to try and which favorites to keep on their go-to list,” said Urbanspoon GM Kara Nortman. “Bringing in content from Zagat, arguably the most famous name in restaurant reviews, adds another layer of trusted insight to help people find the best restaurants in their cities.”
Zagat’s ratings and recommendations for restaurants will appear alongside Urbanspoon’s aggregated content. Users will be able to access the reviews along with general business info, photos and related blog posts.
This is the whole piece, there's a visual to show you how it'll look when you click here and scroll to the bottom.
This is a glitch in search today but someone is building a better mousetrap and we just have to live with the noise for the time being.
Hopefully those of us who curate are helping people find good, relevant pieces on a particluar topic as things evolve.
Intro:
Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthle.
Good content takes time. Good content that we may value, may take even longer to produce and in some cases may take longer to find. Why? If the person who has authored it has not written equally for search engines as well as for their audience, and if it doesn’t possess the ”right” linkage and properties that meet Google’s search algoritham-it may fall quietly by the wayside. Thus we have more noise than signal and more of a glut of worthless, search friendly content.
I just ran across this post from August 10th, I didn't see this before and maybe some of you didn't. The new personalization layer in News360 is still automated, but it harnesses the user's own human qualities.
Here's an intro:
"News360, a news reader app available on most mobile devices and tablets, has just announced version 2.0, which adds a layer of personalization to the news shown to each user, whereas it was just an aggregator before."
News360, a news reader app available on most mobile devices and tablets, has just announced version 2.0, which adds a layer of personalization to the news shown to each user, whereas it was just an aggregator before. The update also launches a beta Web version of the service, so you can use it on the desktop. Finally, the new version adds a timeline view, which allows you to track a story's development over time.
When News360 launched, it simply pulled in coverage of stories from multiple sources, like Google News does, as well as Twitter discussions of the topic. It offered a few ways for users to go more in-depth, with image galleries, great definitions of terms and the ability to manually add more personalized feeds by topic. It certainly provided more content than a human-curated service, like Newsy, but it lacked that human quality of editorial discernment. The new personalization layer in News360 is still automated, but it harnesses the user's own human qualities.
Scoop it permet d’obtenir un meilleur référencement des contenus qui vous intéressent sur Google et sur les réseaux sociaux d’Internet, c’est sans doute pourquoi on le désigne par le terme de «curateur». Vos publications, vos articles, vos sites et vos pages web peuvent être formidablement boostés, soit propulsés en français, grâce à cet outil remarquable, ainsi que ceux qui vous passionnent.
Robin Good curated this piece and has some very interesting observations in addition the article.
Mathew Ingram makes a great point in this post I discovered thanks to Morten Myrstad: one way for Media groups to re-invent themselves is to think of themselves as data platforms and not newspapers any more.
Great point.
But I see one more: opening up to other news platforms too even if competing.
I appreciate this clearly faces cultural resistance but if you think of it really as a platform, you shouldn't be afraid to interface it with your competitors' just like Twitter has a LinkedIn App.
One missed opportunity I see that reflects this is the WSJ Facebook App: it's a great concept to let your readers remix the headlines but why not do it with non-WSJ content too? I'd love to see through a crowd sourced effort from the most WSJ active readers and curators how some WSJ-news relate to other news from say the FT or the Economist.
I’m going to make my music-industry analogy again (can’t escape my background…) but right now media groups think of building a record store or a radio station with their own artists. Imagine a radio that would play only Universal Music Group artists? It would suck, right? Yet, that’s what most media are today.
Don't you think the industry needs bold moves like this?
From the article intro: The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands. Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called "communities of interest".
"It's no longer just social media that's social any more – all media is becoming social thanks to the maturation of creative tools and digital distribution," says Troy Young, president of SAY Media.
Technology has democratised publishing. This, in turn, has resulted in a new breed of media businesses that see themselves more as curators of content rather than owners.
New technology is creating new opportunities to socially interact and is also enabling end users to become their own content curator...
This piece was written by Oscar Berg (@oscarberg) for CMS Wire and curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.
I was especially drawn to this article in relation to Scoopit, as I know from discussions I've had with Guillaume Decugis, this very much speaks to his vision of what this platform could and should become.
**By sharing content and helping each other source, review and curate topics of interest, we stay informed, expand the conversation and contribute to others. It's like a collective intelligence of sorts.
**An essential part of community building is giving others credit if you repost their content and thanking them for posting it.
Intro:
"Since the dawn of time, primates have relied on social networks to help the whole group with their environments.
This of course applies to humans and our enterprises as well."
Here's what caught my attention:
Understanding the Dynamic of Your Networks
Today we also have information technologies such as social software that anyone can use to build, nurture and make use of their informal networks.
**And as the informal networks become visible, they become more usable to both individuals and organizations
**as we can better understand their dynamics and how to make proper use of them.
**In an environment where change is business as usual and being
**more responsive, agile and innovative is the only way to adapt to the environment, who can afford not to understand the dynamics of networks and harness their power with the use of social technologies?
Not all that long ago (think 2002), people would think you were crazy when you talked about
**the powerful intersection of community and content. Online communities? Those died in the dot com bust.
Today, marketing professionals are starting to come around, but they still have a ways to go.
**Few people fully grasp how the interplay between content and community can change how organizations function internally and externally.
Previous articles in this series have addressed content, so let's now turn our attention to community.
Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.:
Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation:
Intersecting with communities, social network presences of interest, and influencers in an effort to build reputation Research:
Using small private communities like a marketing petri dish—a closed, controlled space where customers can be studied
**The real value of customer communities, however, is quality and efficiency—efficiency of reach, feedback, communication cycles, and amplification.
I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.
Nine ways to make curation work for your brand.
Become a Content Curation King
Sean Carton | August 29, 2011
"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).
Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.
Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:
In 2008 the number of devices connected to the Internet surpassed the number of people connected, and in 2020 there will be 50 billion things connected, 7 times the world’s population, according to Dave Evans of Cisco.
The infographic below highlights some of the key features of the Internet of things, including the pace of growth, how external data can be aggregated so that your alarm clocks, cars, and coffee makers make decisions to fit with your schedule, and that some cameras and computers are now just a cubic millimeter.
An amazing statistic is that by end of 2011, 20 typical households will generate more Internet traffic than the entire Internet in 2008. That is slightly unbelievable, and I would like to know how they define ‘typical’ and what data is generated for Internet communication.
However it is important to recognize that the Internet of things is one of the most important ways to understand our connected future. Pervasive connectivity, and the amazing things we will be able to do with that, will shape our lives.
I hope you had a great Labor Day weekend. Hope to see you share some content soon? That is on Internet Billboards! LOL Nice curation as usual. Thanks Tom
Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:
Curation — the act of human editors adding their work to the machines that gather, organize and filter content.
“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.
“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.
“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.
This is a glitch in search today but someone is building a better mousetrap and we just have to live with the noise for the time being.
Hopefully those of us who curate are helping people find good, relevant pieces on a particluar topic as things evolve.
Intro:
Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthle.
Good content takes time. Good content that we may value, may take even longer to produce and in some cases may take longer to find. Why? If the person who has authored it has not written equally for search engines as well as for their audience, and if it doesn’t possess the ”right” linkage and properties that meet Google’s search algoritham-it may fall quietly by the wayside. Thus we have more noise than signal and more of a glut of worthless, search friendly content.
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
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