Information and digital literacy in education via the digital path

Design is important and we already know that “content is king” when it comes to having a successful Web site, but there’s another factor that can prove hugely important for Web site owners that many people don’t really pay attention to, and that’s search terms. Not keywords, not the words or phrases that you ensure you mention in your articles to make them findable, but the terms that people search for when they find and end up on your site.