Information and digital literacy in education via the digital path

So says Richard Thaler, a behavioral economist and professor at the University of Chicago who co-authored the 2008 best seller Nudge: Improving Decisions About Health, Wealth, and Happiness. Originally defined by Richard Thaler and Cass Sunstein, Nudge Theory “argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives, incentives, and decision making of groups and individuals, at least as effectively –if not more effectively– than direct instruction, legislation, or enforcement.” (Wikipedia).

In summary, delivering advice when it is most meaningful and making resources easy to access result in more people taking action. This is what adopting nudges is about.