Visuals are the currency of sharing on social media. Text-only updates can only convey so much and get so far. Here are 3 stats that prove the worth of creating graphics.
First, 66% of all social media posts are or include images.
Second, forget native visual platforms, like Instagram and Pinterest, that allow photo sharing. In 2013, Facebook became the largest photo sharing website, with its users uploading 350 million photos every day.
Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.
And, it’s not just limited to social media…Content with relevant visuals also gets 94% more views than content without. Even social media platforms now focus on images in their redesigns....
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Jeff Domansky
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