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The language used when talking about social media in business can often seem unrelated to the way we relate to using it in a social context, however there are some useful pointers to gain from. Lilach Bullock is an online business expert and created the infographic below to highlight the steps business owners can take to gain social influence and become a go-to source in their particular niche. There are a number of points that can be applied as educators using social media to develop personal learning networks; to signpost useful information created by ourselves and also by other educators; and to signal that we are open to providing help to others. Portrayed as wanted to grow influence may make you feel uncomfortable, however if you are using social media, for example a blog to share information as an educator and wish to engage in meaningful dialogues, then there is little point being a ‘shrinking violet’. It is important therefore to find and develop your voice on social media.
