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In 2017 Columbia Libraries took a closer look at ten of our largest external services, most of them delivered by for-profit vendors, to review the quality of these external web-based services. Web traffic to these services exceeds 7 million page views per year.
I spent the better part of two decades in campus IT, where it was typical to brand services with prominent, top-level University branding, write into contracts that vendor branding was to be removed from top-level pages, and change the design to more closely match Columbia web design guidelines. It was quite a surprise when I discovered that every one of the ten Library services that we reviewed lacked adequate University or Library branding.
